Smart pet feeder brands in New Zealand:Which are most popular?

Name: Smart pet feeder brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Sure Petcare was the most searched smart pet feeder brand in New Zealand, accounting for 40% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Sure Petcare and PETKIT showed up in every answer. PETKIT was recommended most often, coming first in four out of five responses.

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Top smart pet feeder brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sure Petcare and PETKIT appeared every time. PETKIT was recommended most often, coming first in four out of five answers. Sure Petcare was second, and PETLIBRO was third. Litter-Robot, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Sure Petcare	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
PETKIT	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
PetSafe	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
PETLIBRO	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Litter-Robot	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Sure Petcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PETKIT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PetSafe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PETLIBRO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Litter-Robot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart pet feeder brands

5 answers

Asked ChatGPT
“Which smart pet feeder brand should I buy in New Zealand?”
1. 1PETKIT
2. 2PETLIBRO
3. 3Sure Petcare
Asked ChatGPT
“What are the best smart pet feeder brands in New Zealand?”
1. 1PETLIBRO
2. 2PETKIT
3. 3PetSafe
4. 4Sure Petcare
Asked ChatGPT
“What's the best smart pet feeder brand in New Zealand for feeding pets at home?”
1. 1PETKIT
2. 2Sure Petcare
Searched Google, AI Overview
“automatic cat feeder nz”
1. 1PETKIT
2. 2Sure Petcare
Searched Google, AI Overview
“pet feeder nz”
1. 1PETKIT
2. 2PetSafe
3. 3Sure Petcare

Not named in any answer:

Litter-Robot

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smart pet feeder brands do people search for most?

This chart shows how often people search Google for each smart pet feeder brand by name. Each line represents a brand's share of searches for all five smart pet feeder brands we track, month by month, from searches in New Zealand.

Share of searches among smart pet feeder brands in New Zealand, by month

Month	Sure Petcare	PETKIT	Litter-Robot	PetSafe	PETLIBRO
Nov 2025	37.5%	33.6%	13.8%	9.2%	5.9%
Dec 2025	39.3%	30.3%	14.5%	9.7%	6.2%
Jan 2026	45.3%	20%	17.3%	11.3%	6%
Feb 2026	41.4%	27%	15.3%	9.9%	6.3%
Mar 2026	48.6%	21.4%	15%	10%	5%
Apr 2026	47.1%	24%	14%	11.6%	3.3%
May 2026	46.6%	25.4%	14.4%	9.3%	4.2%
Jun 2026	38.5%	27.3%	18.2%	9.8%	6.3%
Jul 2026	40.4%	27.2%	19.1%	8.1%	5.1%
Aug 2026	40.7%	27.4%	15.6%	8.1%	8.1%
Sep 2026	42.9%	24.8%	15.8%	8.3%	8.3%
Oct 2026	40%	27.5%	17.5%	9.2%	5.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Sure Petcare	40%	480	-15.8%	-2.9 points
2, held 2nd	PETKIT	27.5%	330	0%	+2.7 points
3, held 3rd	Litter-Robot	17.5%	210	0%	+1.7 points
4, moved from 5th to 4th	PetSafe	9.2%	110	0%	+0.9 pointsmoved from 5th to 4th
5, moved from 4th to 5th	PETLIBRO	5.8%	70	-36.4%	-2.4 pointsmoved from 4th to 5th

1.Sure Petcare
40%
Held 1st. 480 estimated branded searches, -15.8% vs prior month. Share -2.9 points.
2.PETKIT
27.5%
Held 2nd. 330 estimated branded searches, 0% vs prior month. Share +2.7 points.
3.Litter-Robot
17.5%
Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +1.7 points.
4.PetSafe
9.2%
Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +0.9 points.
5.PETLIBRO
5.8%
Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -2.4 points.

Which brand is most popular in search among smart pet feeder brands in New Zealand?

5 brands

In October 2026, Sure Petcare was the most searched among smart pet feeder brands in New Zealand, with an estimated 480 branded searches, 40% of all searches for the five tracked by the Brandwave Brand Demand Index. PETKIT is in 2nd place, 12.5 percentage points behind at 27.5%.

New Zealand smart pet feeder brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Sure Petcare	37.5% → 40%	48.6%Mar 2026	37.5%Nov 2025	1st
PETKIT	33.6% → 27.5%	33.6%Nov 2025	20%Jan 2026	2nd
Litter-Robot	13.8% → 17.5%	19.1%Jul 2026	13.8%Nov 2025	3rd
PetSafe	9.2%	11.6%Apr 2026	8.1%Jul 2026	4th
PETLIBRO	5.9% → 5.8%	8.3%Sep 2026	3.3%Apr 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand increased from 37.5% to 40%.
Across the 12 months ending October 2026, PETKIT’s share of searches among smart pet feeder brands in New Zealand decreased from 33.6% to 27.5%.
Across the 12 months ending October 2026, Litter-Robot’s share of searches among smart pet feeder brands in New Zealand increased from 13.8% to 17.5%.
Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand peaked at 48.6% in March 2026 and was lowest at 37.5% in November 2025.
Across the 12 months ending October 2026, PETKIT’s share of searches among smart pet feeder brands in New Zealand peaked at 33.6% in November 2025 and was lowest at 20% in January 2026.
Across the 12 months ending October 2026, Litter-Robot’s share of searches among smart pet feeder brands in New Zealand peaked at 19.1% in July 2026 and was lowest at 13.8% in November 2025.
Across the 12 months ending October 2026, PetSafe’s share of searches among smart pet feeder brands in New Zealand peaked at 11.6% in April 2026 and was lowest at 8.1% in July 2026.
Across the 12 months ending October 2026, PETLIBRO’s share of searches among smart pet feeder brands in New Zealand peaked at 8.3% in September 2026 and was lowest at 3.3% in April 2026.
Across the 12 months ending October 2026, PetSafe and PETLIBRO held steady: their share of searches among smart pet feeder brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand smart pet feeder brands in October 2026?

5 changes

In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches.
In October 2026, PETKIT gained share of searches among smart pet feeder brands in New Zealand, from 24.8% to 27.5%.
In October 2026, Litter-Robot gained share of searches among smart pet feeder brands in New Zealand, from 15.8% to 17.5%.
In October 2026, Sure Petcare lost share of searches among smart pet feeder brands in New Zealand, from 42.9% to 40%.
In October 2026, PETLIBRO lost share of searches among smart pet feeder brands in New Zealand, from 8.3% to 5.8%.

How are branded searches counted for smart pet feeder brands?

7 search terms

Each brand's share of searches among smart pet feeder brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.