PETKIT vs Sure Petcare:Which is more popular in New Zealand?
In October 2026, Sure Petcare had more branded searches than PETKIT among smart pet feeder brands in New Zealand. Sure Petcare had about 480 branded searches, while PETKIT had 330. Sure Petcare made up 40% of all smart pet feeder brand searches we track, and PETKIT accounted for 27.5%. When we asked ChatGPT and Google AI Overviews about smart pet feeder brands, both PETKIT and Sure Petcare appeared in all five answers. PETKIT was mentioned before Sure Petcare in every answer.
Who do people search for more?
Sure Petcare, about 45% more searches than PETKIT
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
PETKIT, named ahead of Sure Petcare in every answer
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Top smart pet feeder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both PETKIT and Sure Petcare showed up in all five answers. PETKIT was listed before Sure Petcare in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PETKIT1st
- Sure Petcare2nd
PETLIBRO3rd
PetSafe4th
Litter-Robot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sure Petcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PETKIT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PetSafe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PETLIBRO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Litter-Robot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart pet feeder brands
5 answers
Asked ChatGPT
“Which smart pet feeder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart pet feeder brands in New Zealand?”
Asked ChatGPT
“What's the best smart pet feeder brand in New Zealand for feeding pets at home?”
Searched Google, AI Overview
“automatic cat feeder nz”
Searched Google, AI Overview
“pet feeder nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PETKIT or Sure Petcare more popular in search?
This chart shows how often people search Google for PETKIT and Sure Petcare by name. Each line represents a brand's share of searches for all five smart pet feeder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sure Petcare, PETKIT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sure Petcare | PETKIT | Litter-Robot | PetSafe | PETLIBRO |
|---|---|---|---|---|---|
| Nov 2025 | 37.5% | 33.6% | 13.8% | 9.2% | 5.9% |
| Dec 2025 | 39.3% | 30.3% | 14.5% | 9.7% | 6.2% |
| Jan 2026 | 45.3% | 20% | 17.3% | 11.3% | 6% |
| Feb 2026 | 41.4% | 27% | 15.3% | 9.9% | 6.3% |
| Mar 2026 | 48.6% | 21.4% | 15% | 10% | 5% |
| Apr 2026 | 47.1% | 24% | 14% | 11.6% | 3.3% |
| May 2026 | 46.6% | 25.4% | 14.4% | 9.3% | 4.2% |
| Jun 2026 | 38.5% | 27.3% | 18.2% | 9.8% | 6.3% |
| Jul 2026 | 40.4% | 27.2% | 19.1% | 8.1% | 5.1% |
| Aug 2026 | 40.7% | 27.4% | 15.6% | 8.1% | 8.1% |
| Sep 2026 | 42.9% | 24.8% | 15.8% | 8.3% | 8.3% |
| Oct 2026 | 40% | 27.5% | 17.5% | 9.2% | 5.8% |
How has branded search for PETKIT and Sure Petcare changed in New Zealand over the last 12 months?
3 findings
- Sure Petcare was ahead of PETKIT in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, PETKIT’s share of searches among smart pet feeder brands in New Zealand moved from 33.6% to 27.5%, and its estimated monthly branded searches moved from 510 to 330.
- Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand moved from 37.5% to 40%, and its estimated monthly branded searches moved from 570 to 480.
How did search popularity change for New Zealand smart pet feeder brands in October 2026?
2 changes
In October 2026, PETKIT gained share of searches among smart pet feeder brands in New Zealand, from 24.8% to 27.5%.
In October 2026, Sure Petcare lost share of searches among smart pet feeder brands in New Zealand, from 42.9% to 40%.
How are PETKIT’s and Sure Petcare’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using PETKIT’s and Sure Petcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PETKIT
2 branded search terms
- petkit
- petkit litter box
Sure Petcare
2 branded search terms
- sure petcare
- surefeed
Other head-to-heads among smart pet feeder brands
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