Brandwave

How popular isSure Petcare?

In October 2026, people searched for Sure Petcare by name about 480 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 40% of all New Zealand smart pet feeder brand searches, placing Sure Petcare first out of five brands. When we asked both ChatGPT and Google AI Overviews about smart pet feeder brands, Sure Petcare appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

Sure Petcare is the most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Sure PetcareShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PETKITShare of searches 27.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Litter-RobotShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PetSafeShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. PETLIBROShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top smart pet feeder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sure Petcare appeared in all five answers. Sure Petcare is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PETKIT1st
  2. Sure Petcare2nd
  3. PETLIBRO3rd
  4. PetSafe4th
  5. Litter-Robot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sure Petcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PETKIT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetSafe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PETLIBRO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litter-Robot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart pet feeder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Sure Petcare compared with other New Zealand smart pet feeder brands?

Sure Petcare against smart pet feeder brands in New Zealand, by month

Share of searches by month for Sure Petcare, PETKIT, Litter-Robot, PetSafe, PETLIBRO. The figures are in the table below the chart.

View monthly share of searches table
MonthSure PetcarePETKITLitter-RobotPetSafePETLIBRO
Nov 202537.5%33.6%13.8%9.2%5.9%
Dec 202539.3%30.3%14.5%9.7%6.2%
Jan 202645.3%20%17.3%11.3%6%
Feb 202641.4%27%15.3%9.9%6.3%
Mar 202648.6%21.4%15%10%5%
Apr 202647.1%24%14%11.6%3.3%
May 202646.6%25.4%14.4%9.3%4.2%
Jun 202638.5%27.3%18.2%9.8%6.3%
Jul 202640.4%27.2%19.1%8.1%5.1%
Aug 202640.7%27.4%15.6%8.1%8.1%
Sep 202642.9%24.8%15.8%8.3%8.3%
Oct 202640%27.5%17.5%9.2%5.8%

  1. 1.Sure Petcare

    40%

    Held 1st. 480 estimated branded searches, -15.8% vs prior month. Share -2.9 points.

  2. 2.PETKIT

    27.5%

    Held 2nd. 330 estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Litter-Robot

    17.5%

    Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.PetSafe

    9.2%

    Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.PETLIBRO

    5.8%

    Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -2.4 points.

Compare popularity between Sure Petcare and its closest rivals

Every comparison with Sure Petcare

4 comparisons

How has branded search demand for Sure Petcare changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Sure Petcare in New Zealand fell from 570 to 480.
  • Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand increased from 37.5% to 40%.
  • Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand peaked at 48.6% in March 2026 and was lowest at 37.5% in November 2025.

How did search popularity change for New Zealand smart pet feeder brands in October 2026?

5 changes

  1. In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches.

  2. In October 2026, PETKIT gained share of searches among smart pet feeder brands in New Zealand, from 24.8% to 27.5%.

  3. In October 2026, Litter-Robot gained share of searches among smart pet feeder brands in New Zealand, from 15.8% to 17.5%.

  4. In October 2026, Sure Petcare lost share of searches among smart pet feeder brands in New Zealand, from 42.9% to 40%.

  5. In October 2026, PETLIBRO lost share of searches among smart pet feeder brands in New Zealand, from 8.3% to 5.8%.

How are Sure Petcare’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sure Petcare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sure petcare
  • surefeed

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