Brandwave

PETLIBRO vs Sure Petcare:Which is more popular in New Zealand?

In October 2026, Sure Petcare had more branded searches than PETLIBRO among smart pet feeder brands in New Zealand. Sure Petcare had about 480 branded searches, while PETLIBRO had 70. Sure Petcare made up 40% of all smart pet feeder brand searches we track, and PETLIBRO accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about smart pet feeder brands, Sure Petcare appeared in all five answers and PETLIBRO in two. Sure Petcare was mentioned before PETLIBRO in three out of five answers.

Among smart pet feeder brands in New Zealand in October 2026

Who do people search for more?

Sure Petcare, about 7 searches for every 1 for PETLIBRO

Sure Petcare 480 searchesPETLIBRO 70 searches

Who does AI mention more?

Sure Petcare, mentioned in every answer we collected

Sure Petcare in 5 of 5PETLIBRO in 2 of 5

Who does AI recommend more?

Sure Petcare, named ahead of PETLIBRO in 3 of 5 answers

Sure Petcare first in 3PETLIBRO first in 2

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Top smart pet feeder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sure Petcare appeared in all five answers. PETLIBRO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sure Petcare was listed before PETLIBRO in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PETKIT1st
  2. Sure Petcare2nd
  3. PETLIBRO3rd
  4. PetSafe4th
  5. Litter-Robot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sure Petcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PETKIT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetSafe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PETLIBRO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litter-Robot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart pet feeder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PETLIBRO or Sure Petcare more popular in search?

This chart shows how often people search Google for PETLIBRO and Sure Petcare by name. Each line represents a brand's share of searches for all five smart pet feeder brands we track, month by month, from searches in New Zealand.

PETLIBRO and Sure Petcare among smart pet feeder brands in New Zealand, by month

Share of searches by month for Sure Petcare, PETLIBRO. The figures are in the table below the chart.

View monthly share of searches table
MonthSure PetcarePETKITLitter-RobotPetSafePETLIBRO
Nov 202537.5%33.6%13.8%9.2%5.9%
Dec 202539.3%30.3%14.5%9.7%6.2%
Jan 202645.3%20%17.3%11.3%6%
Feb 202641.4%27%15.3%9.9%6.3%
Mar 202648.6%21.4%15%10%5%
Apr 202647.1%24%14%11.6%3.3%
May 202646.6%25.4%14.4%9.3%4.2%
Jun 202638.5%27.3%18.2%9.8%6.3%
Jul 202640.4%27.2%19.1%8.1%5.1%
Aug 202640.7%27.4%15.6%8.1%8.1%
Sep 202642.9%24.8%15.8%8.3%8.3%
Oct 202640%27.5%17.5%9.2%5.8%

How has branded search for PETLIBRO and Sure Petcare changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand smart pet feeder brands in October 2026?

3 changes
  1. In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches.

  2. In October 2026, Sure Petcare lost share of searches among smart pet feeder brands in New Zealand, from 42.9% to 40%.

  3. In October 2026, PETLIBRO lost share of searches among smart pet feeder brands in New Zealand, from 8.3% to 5.8%.

How are PETLIBRO’s and Sure Petcare’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PETLIBRO’s and Sure Petcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PETLIBRO

1 branded search term

  • petlibro

Sure Petcare

2 branded search terms

  • sure petcare
  • surefeed

How the Brand Demand Index is measured

Other head-to-heads among smart pet feeder brands

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