Brandwave

How popular isPETKIT?

In October 2026, people searched for PETKIT by name about 330 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 27.5% of all New Zealand smart pet feeder brand searches, placing PETKIT second out of five brands. When we asked both ChatGPT and Google AI Overviews about smart pet feeder brands, PETKIT appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

PETKIT is the second most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. Sure PetcareShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PETKITShare of searches 27.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Litter-RobotShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PetSafeShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. PETLIBROShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top smart pet feeder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PETKIT appeared in all five answers. PETKIT is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PETKIT1st
  2. Sure Petcare2nd
  3. PETLIBRO3rd
  4. PetSafe4th
  5. Litter-Robot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sure Petcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PETKIT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetSafe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PETLIBRO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litter-Robot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart pet feeder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for PETKIT compared with other New Zealand smart pet feeder brands?

PETKIT against smart pet feeder brands in New Zealand, by month

Share of searches by month for Sure Petcare, PETKIT, Litter-Robot, PetSafe, PETLIBRO. The figures are in the table below the chart.

View monthly share of searches table
MonthSure PetcarePETKITLitter-RobotPetSafePETLIBRO
Nov 202537.5%33.6%13.8%9.2%5.9%
Dec 202539.3%30.3%14.5%9.7%6.2%
Jan 202645.3%20%17.3%11.3%6%
Feb 202641.4%27%15.3%9.9%6.3%
Mar 202648.6%21.4%15%10%5%
Apr 202647.1%24%14%11.6%3.3%
May 202646.6%25.4%14.4%9.3%4.2%
Jun 202638.5%27.3%18.2%9.8%6.3%
Jul 202640.4%27.2%19.1%8.1%5.1%
Aug 202640.7%27.4%15.6%8.1%8.1%
Sep 202642.9%24.8%15.8%8.3%8.3%
Oct 202640%27.5%17.5%9.2%5.8%

  1. 1.Sure Petcare

    40%

    Held 1st. 480 estimated branded searches, -15.8% vs prior month. Share -2.9 points.

  2. 2.PETKIT

    27.5%

    Held 2nd. 330 estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Litter-Robot

    17.5%

    Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.PetSafe

    9.2%

    Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.PETLIBRO

    5.8%

    Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -2.4 points.

Compare popularity between PETKIT and its closest rivals

Every comparison with PETKIT

5 comparisons

How has branded search demand for PETKIT changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for PETKIT in New Zealand fell from 510 to 330.
  • Across the 12 months ending October 2026, PETKIT’s share of searches among smart pet feeder brands in New Zealand decreased from 33.6% to 27.5%.
  • Across the 12 months ending October 2026, PETKIT’s share of searches among smart pet feeder brands in New Zealand peaked at 33.6% in November 2025 and was lowest at 20% in January 2026.

How did search popularity change for New Zealand smart pet feeder brands in October 2026?

5 changes

  1. In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches.

  2. In October 2026, PETKIT gained share of searches among smart pet feeder brands in New Zealand, from 24.8% to 27.5%.

  3. In October 2026, Litter-Robot gained share of searches among smart pet feeder brands in New Zealand, from 15.8% to 17.5%.

  4. In October 2026, Sure Petcare lost share of searches among smart pet feeder brands in New Zealand, from 42.9% to 40%.

  5. In October 2026, PETLIBRO lost share of searches among smart pet feeder brands in New Zealand, from 8.3% to 5.8%.

How are PETKIT’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PETKIT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • petkit
  • petkit litter box

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How the Brand Demand Index is measured

Where does PETKIT compete?

PETKIT is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smart pet feeder brands2nd of 527.5%Shown above
Automatic cat litter box brands1st of 355.9%Show ranking
Creator with pink hair and a pink jacket

Is PETKIT your brand?

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