PETKIT vs PetSafe:Which is more popular in New Zealand?
In October 2026, PETKIT had more branded searches than PetSafe among smart pet feeder brands in New Zealand. PETKIT had about 330 branded searches, while PetSafe had 110. PETKIT made up 27.5% of all smart pet feeder brand searches we track, and PetSafe accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about smart pet feeder brands, PETKIT appeared in all five answers and PetSafe in two. PETKIT was mentioned before PetSafe in every answer.
Who do people search for more?
PETKIT, about 3 searches for every 1 for PetSafe
Who does AI mention more?
PETKIT, mentioned in every answer we collected
Who does AI recommend more?
PETKIT, named ahead of PetSafe in every answer
Follow PETKIT vs PetSafe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smart pet feeder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PETKIT appeared in all five answers. PetSafe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PETKIT was listed before PetSafe in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PETKIT1st
Sure Petcare2nd
PETLIBRO3rd
PetSafe4th
Litter-Robot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sure Petcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PETKIT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PetSafe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PETLIBRO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Litter-Robot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart pet feeder brands
5 answers
Asked ChatGPT
“Which smart pet feeder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart pet feeder brands in New Zealand?”
Asked ChatGPT
“What's the best smart pet feeder brand in New Zealand for feeding pets at home?”
Searched Google, AI Overview
“automatic cat feeder nz”
Searched Google, AI Overview
“pet feeder nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PETKIT or PetSafe more popular in search?
This chart shows how often people search Google for PETKIT and PetSafe by name. Each line represents a brand's share of searches for all five smart pet feeder brands we track, month by month, from searches in New Zealand.
Share of searches by month for PETKIT, PetSafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sure Petcare | PETKIT | Litter-Robot | PetSafe | PETLIBRO |
|---|---|---|---|---|---|
| Nov 2025 | 37.5% | 33.6% | 13.8% | 9.2% | 5.9% |
| Dec 2025 | 39.3% | 30.3% | 14.5% | 9.7% | 6.2% |
| Jan 2026 | 45.3% | 20% | 17.3% | 11.3% | 6% |
| Feb 2026 | 41.4% | 27% | 15.3% | 9.9% | 6.3% |
| Mar 2026 | 48.6% | 21.4% | 15% | 10% | 5% |
| Apr 2026 | 47.1% | 24% | 14% | 11.6% | 3.3% |
| May 2026 | 46.6% | 25.4% | 14.4% | 9.3% | 4.2% |
| Jun 2026 | 38.5% | 27.3% | 18.2% | 9.8% | 6.3% |
| Jul 2026 | 40.4% | 27.2% | 19.1% | 8.1% | 5.1% |
| Aug 2026 | 40.7% | 27.4% | 15.6% | 8.1% | 8.1% |
| Sep 2026 | 42.9% | 24.8% | 15.8% | 8.3% | 8.3% |
| Oct 2026 | 40% | 27.5% | 17.5% | 9.2% | 5.8% |
How has branded search for PETKIT and PetSafe changed in New Zealand over the last 12 months?
3 findings
- PETKIT was ahead of PetSafe in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, PETKIT’s share of searches among smart pet feeder brands in New Zealand moved from 33.6% to 27.5%, and its estimated monthly branded searches moved from 510 to 330.
- Across the 12 months ending October 2026, PetSafe’s share of searches among smart pet feeder brands in New Zealand held steady at 9.2%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand smart pet feeder brands in October 2026?
2 changes

In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches.

In October 2026, PETKIT gained share of searches among smart pet feeder brands in New Zealand, from 24.8% to 27.5%.
How are PETKIT’s and PetSafe’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using PETKIT’s and PetSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart pet feeder brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.