Brandwave

PETKIT vs PetSafe:Which is more popular in New Zealand?

In October 2026, PETKIT had more branded searches than PetSafe among smart pet feeder brands in New Zealand. PETKIT had about 330 branded searches, while PetSafe had 110. PETKIT made up 27.5% of all smart pet feeder brand searches we track, and PetSafe accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about smart pet feeder brands, PETKIT appeared in all five answers and PetSafe in two. PETKIT was mentioned before PetSafe in every answer.

Among smart pet feeder brands in New Zealand in October 2026

Who do people search for more?

PETKIT, about 3 searches for every 1 for PetSafe

PETKIT 330 searchesPetSafe 110 searches

Who does AI mention more?

PETKIT, mentioned in every answer we collected

PETKIT in 5 of 5PetSafe in 2 of 5

Who does AI recommend more?

PETKIT, named ahead of PetSafe in every answer

PETKIT first in 5PetSafe never first

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Top smart pet feeder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PETKIT appeared in all five answers. PetSafe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PETKIT was listed before PetSafe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PETKIT1st
  2. Sure Petcare2nd
  3. PETLIBRO3rd
  4. PetSafe4th
  5. Litter-Robot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sure Petcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PETKIT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetSafe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PETLIBRO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litter-Robot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart pet feeder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PETKIT or PetSafe more popular in search?

This chart shows how often people search Google for PETKIT and PetSafe by name. Each line represents a brand's share of searches for all five smart pet feeder brands we track, month by month, from searches in New Zealand.

PETKIT and PetSafe among smart pet feeder brands in New Zealand, by month

Share of searches by month for PETKIT, PetSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthSure PetcarePETKITLitter-RobotPetSafePETLIBRO
Nov 202537.5%33.6%13.8%9.2%5.9%
Dec 202539.3%30.3%14.5%9.7%6.2%
Jan 202645.3%20%17.3%11.3%6%
Feb 202641.4%27%15.3%9.9%6.3%
Mar 202648.6%21.4%15%10%5%
Apr 202647.1%24%14%11.6%3.3%
May 202646.6%25.4%14.4%9.3%4.2%
Jun 202638.5%27.3%18.2%9.8%6.3%
Jul 202640.4%27.2%19.1%8.1%5.1%
Aug 202640.7%27.4%15.6%8.1%8.1%
Sep 202642.9%24.8%15.8%8.3%8.3%
Oct 202640%27.5%17.5%9.2%5.8%

How has branded search for PETKIT and PetSafe changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand smart pet feeder brands in October 2026?

2 changes
  1. In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches.

  2. In October 2026, PETKIT gained share of searches among smart pet feeder brands in New Zealand, from 24.8% to 27.5%.

How are PETKIT’s and PetSafe’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PETKIT’s and PetSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PETKIT

2 branded search terms

  • petkit
  • petkit litter box

PetSafe

1 branded search term

  • petsafe

How the Brand Demand Index is measured

Other head-to-heads among smart pet feeder brands

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