Litter-Robot vs PetSafe:Which is more popular in New Zealand?
In October 2026, Litter-Robot had more branded searches than PetSafe among smart pet feeder brands in New Zealand. Litter-Robot had about 210 branded searches, while PetSafe had 110. Litter-Robot made up 17.5% of all smart pet feeder brand searches we track, and PetSafe accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about smart pet feeder brands, PetSafe appeared in two of the five answers and Litter-Robot in none.
Who do people search for more?
Litter-Robot, about 91% more searches than PetSafe
Who does AI mention more?
PetSafe, mentioned in 2 of 5 answers, Litter-Robot in 0
Who does AI recommend more?
PetSafe, the only one of the two named
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Top smart pet feeder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PetSafe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Litter-Robot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PETKIT1st
Sure Petcare2nd
PETLIBRO3rd- PetSafe4th
- Litter-Robot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sure Petcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PETKIT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PetSafe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PETLIBRO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Litter-Robot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart pet feeder brands
5 answers
Asked ChatGPT
“Which smart pet feeder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart pet feeder brands in New Zealand?”
Asked ChatGPT
“What's the best smart pet feeder brand in New Zealand for feeding pets at home?”
Searched Google, AI Overview
“automatic cat feeder nz”
Searched Google, AI Overview
“pet feeder nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Litter-Robot or PetSafe more popular in search?
This chart shows how often people search Google for Litter-Robot and PetSafe by name. Each line represents a brand's share of searches for all five smart pet feeder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Litter-Robot, PetSafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sure Petcare | PETKIT | Litter-Robot | PetSafe | PETLIBRO |
|---|---|---|---|---|---|
| Nov 2025 | 37.5% | 33.6% | 13.8% | 9.2% | 5.9% |
| Dec 2025 | 39.3% | 30.3% | 14.5% | 9.7% | 6.2% |
| Jan 2026 | 45.3% | 20% | 17.3% | 11.3% | 6% |
| Feb 2026 | 41.4% | 27% | 15.3% | 9.9% | 6.3% |
| Mar 2026 | 48.6% | 21.4% | 15% | 10% | 5% |
| Apr 2026 | 47.1% | 24% | 14% | 11.6% | 3.3% |
| May 2026 | 46.6% | 25.4% | 14.4% | 9.3% | 4.2% |
| Jun 2026 | 38.5% | 27.3% | 18.2% | 9.8% | 6.3% |
| Jul 2026 | 40.4% | 27.2% | 19.1% | 8.1% | 5.1% |
| Aug 2026 | 40.7% | 27.4% | 15.6% | 8.1% | 8.1% |
| Sep 2026 | 42.9% | 24.8% | 15.8% | 8.3% | 8.3% |
| Oct 2026 | 40% | 27.5% | 17.5% | 9.2% | 5.8% |
How has branded search for Litter-Robot and PetSafe changed in New Zealand over the last 12 months?
3 findings
- Litter-Robot was ahead of PetSafe in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Litter-Robot’s share of searches among smart pet feeder brands in New Zealand moved from 13.8% to 17.5%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending October 2026, PetSafe’s share of searches among smart pet feeder brands in New Zealand held steady at 9.2%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand smart pet feeder brands in October 2026?
2 changes
In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches.
In October 2026, Litter-Robot gained share of searches among smart pet feeder brands in New Zealand, from 15.8% to 17.5%.
How are Litter-Robot’s and PetSafe’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Litter-Robot’s and PetSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Litter-Robot
1 branded search term
- litter robot
PetSafe
1 branded search term
- petsafe
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