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Ski areas in New Zealand:Which brands are most popular in search?

In August 2026, Mt Ruapehu was the most searched among ski areas in New Zealand, with an estimated 280K branded searches and 28.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mt Ruapehu28.6%
  2. Mt Hutt18.7%
  3. Cardrona16.2%
  4. Coronet Peak13.6%
  5. The Remarkables8.3%
  6. Treble Cone5.9%
  7. Roundhill2.9%
  8. Porters2.6%
  9. Mt Dobson2.5%
  10. Mt Cheeseman0.73%

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Share of SearchLeaderboard

Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ski areas in New Zealand, by month

Share of Search by month for Mt Ruapehu, Mt Hutt, Cardrona, Coronet Peak, The Remarkables, Treble Cone, Roundhill, Porters, Mt Dobson. The figures are in the table below the chart.

View monthly share of search table
MonthMt RuapehuMt HuttCardronaCoronet PeakThe RemarkablesTreble ConeRoundhillPortersMt DobsonMt Cheeseman
Oct 202538.3%19.9%19.3%8.5%8.7%2.5%0.75%0.55%1.1%0.43%
Nov 202537.2%7.9%28.6%13.1%5.9%3.5%1.1%0.63%1.5%0.5%
Dec 202530.4%8.9%31.5%15.1%7.3%3.4%1%0.48%1.4%0.45%
Jan 202630.2%8.9%32.2%15.3%6.7%3.1%1.3%0.49%1.5%0.44%
Feb 202633.4%11.9%29.5%12.7%5.5%3.4%1.1%0.49%1.4%0.54%
Mar 202635.2%12.3%27.6%12%5.9%2.8%1.3%0.56%1.5%0.83%
Apr 202635.6%14.6%25.3%11%5.4%2.9%1.5%0.93%2.2%0.58%
May 202642.8%14%18.4%13.2%4.4%2.1%1.8%1.1%1.6%0.52%
Jun 202627.2%27.1%14.7%18.5%5%2%2%1.2%1.9%0.36%
Jul 202630%22.1%14%13.1%7%3.9%3.4%3.1%2.8%0.6%
Aug 202628.6%18.7%16.2%13.6%8.3%5.9%2.9%2.6%2.5%0.73%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Mt Ruapehu

    28.6%

    held 1st · 280K estimated branded searches · -1.8% vs prior month · -1.3 points

  2. 2.Mt Hutt

    18.7%

    held 2nd · 183K estimated branded searches · -13.1% vs prior month · -3.4 points

  3. 3.Cardrona

    16.2%

    held 3rd · 158K estimated branded searches · +19% vs prior month · +2.2 points

  4. 4.Coronet Peak

    13.6%

    held 4th · 133K estimated branded searches · +6.4% vs prior month · +0.5 points

  5. 5.The Remarkables

    8.3%

    held 5th · 81K estimated branded searches · +20.9% vs prior month · +1.2 points

  6. 6.Treble Cone

    5.9%

    held 6th · 57.4K estimated branded searches · +54.7% vs prior month · +2 points

  7. 7.Roundhill

    2.9%

    held 7th · 28K estimated branded searches · -14.2% vs prior month · -0.6 points

  8. 8.Porters

    2.6%

    held 8th · 25.7K estimated branded searches · -13.5% vs prior month · -0.5 points

  9. 9.Mt Dobson

    2.5%

    held 9th · 24.8K estimated branded searches · -7.7% vs prior month · -0.3 points

  10. 10.Mt Cheeseman

    0.73%

    held 10th · 7.2K estimated branded searches · +25.6% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among ski areas in New Zealand?

In August 2026, Mt Ruapehu was the most searched among ski areas in New Zealand, with an estimated 280K branded searches and 28.6% estimated Share of Search within this set. Mt Hutt is in 2nd place, 10 percentage points behind at 18.7% Share of Search.

New Zealand ski areas, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mt Ruapehu38.3% → 28.6%42.8%May 202627.2%Jun 20261st
Mt Hutt19.9% → 18.7%27.1%Jun 20267.9%Nov 20252nd
Cardrona19.3% → 16.2%32.2%Jan 202614%Jul 20263rd
Coronet Peak8.5% → 13.6%18.5%Jun 20268.5%Oct 20255th → 4th
The Remarkables8.7% → 8.3%8.7%Oct 20254.4%May 20264th → 5th
Treble Cone2.5% → 5.9%5.9%Aug 20262%Jun 20266th
Roundhill0.75% → 2.9%3.4%Jul 20260.75%Oct 20258th → 7th
Porters0.55% → 2.6%3.1%Jul 20260.48%Dec 20259th → 8th
Mt Dobson1.1% → 2.5%2.8%Jul 20261.1%Oct 20257th → 9th
Mt Cheeseman0.43% → 0.73%0.83%Mar 20260.36%Jun 202610th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mt Ruapehu’s estimated Share of Search among ski areas in New Zealand decreased from 38.3% to 28.6%.
  • Across the 11 months ending August 2026, Mt Hutt’s estimated Share of Search among ski areas in New Zealand decreased from 19.9% to 18.7%.
  • Across the 11 months ending August 2026, Cardrona’s estimated Share of Search among ski areas in New Zealand decreased from 19.3% to 16.2%.
  • Across the 11 months ending August 2026, Coronet Peak’s estimated Share of Search among ski areas in New Zealand increased from 8.5% to 13.6%.
  • Across the 11 months ending August 2026, Treble Cone’s estimated Share of Search among ski areas in New Zealand increased from 2.5% to 5.9%.
  • Across the 11 months ending August 2026, Roundhill’s estimated Share of Search among ski areas in New Zealand increased from 0.75% to 2.9%.
  • Across the 11 months ending August 2026, Porters’ estimated Share of Search among ski areas in New Zealand increased from 0.55% to 2.6%.
  • Across the 11 months ending August 2026, Mt Dobson’s estimated Share of Search among ski areas in New Zealand increased from 1.1% to 2.5%.
  • Across the 11 months ending August 2026, Mt Ruapehu’s estimated Share of Search among ski areas in New Zealand peaked at 42.8% in May 2026 and was lowest at 27.2% in June 2026.
  • Across the 11 months ending August 2026, Mt Hutt’s estimated Share of Search among ski areas in New Zealand peaked at 27.1% in June 2026 and was lowest at 7.9% in November 2025.
  • Across the 11 months ending August 2026, Cardrona’s estimated Share of Search among ski areas in New Zealand peaked at 32.2% in January 2026 and was lowest at 14% in July 2026.
  • Across the 11 months ending August 2026, Coronet Peak’s estimated Share of Search among ski areas in New Zealand peaked at 18.5% in June 2026 and was lowest at 8.5% in October 2025.
  • Across the 11 months ending August 2026, The Remarkables’ estimated Share of Search among ski areas in New Zealand peaked at 8.7% in October 2025 and was lowest at 4.4% in May 2026.
  • Across the 11 months ending August 2026, Treble Cone’s estimated Share of Search among ski areas in New Zealand peaked at 5.9% in August 2026 and was lowest at 2% in June 2026.
  • Across the 11 months ending August 2026, Roundhill’s estimated Share of Search among ski areas in New Zealand peaked at 3.4% in July 2026 and was lowest at 0.75% in October 2025.
  • Across the 11 months ending August 2026, Porters’ estimated Share of Search among ski areas in New Zealand peaked at 3.1% in July 2026 and was lowest at 0.48% in December 2025.
  • Across the 11 months ending August 2026, Mt Dobson’s estimated Share of Search among ski areas in New Zealand peaked at 2.8% in July 2026 and was lowest at 1.1% in October 2025.
  • Across the 11 months ending August 2026, Coronet Peak rose from 5th to 4th among ski areas in New Zealand.
  • Across the 11 months ending August 2026, The Remarkables fell from 4th to 5th among ski areas in New Zealand.
  • Across the 11 months ending August 2026, Roundhill rose from 8th to 7th among ski areas in New Zealand.
  • Across the 11 months ending August 2026, Porters rose from 9th to 8th among ski areas in New Zealand.
  • Across the 11 months ending August 2026, Mt Dobson fell from 7th to 9th among ski areas in New Zealand.
  • Across the 11 months ending August 2026, Mt Cheeseman held steady: its estimated Share of Search among ski areas in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand ski areas in August 2026?

  1. In August 2026, Cardrona gained estimated Share of Search among ski areas in New Zealand, from 14% to 16.2%.

  2. In August 2026, Treble Cone gained estimated Share of Search among ski areas in New Zealand, from 3.9% to 5.9%.

  3. In August 2026, The Remarkables gained estimated Share of Search among ski areas in New Zealand, from 7% to 8.3%.

  4. In August 2026, Mt Hutt lost estimated Share of Search among ski areas in New Zealand, from 22.1% to 18.7%.

  5. In August 2026, Mt Ruapehu lost estimated Share of Search among ski areas in New Zealand, from 30% to 28.6%.

  6. In August 2026, Roundhill lost estimated Share of Search among ski areas in New Zealand, from 3.4% to 2.9%.

  7. Estimated monthly branded searches for Porters in New Zealand rose 2301.9% over 11 measured months, from 1.1K to 25.7K in August 2026.

  8. Estimated monthly branded searches for Mt Dobson in New Zealand rose 1104.4% over 11 measured months, from 2.1K to 24.8K in August 2026.

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