How popular isMt Ruapehu in search?
In August 2026, there were an estimated 280K branded searches for Mt Ruapehu in New Zealand which is up 279.1% over the last 11 months. Mt Ruapehu holds 28.6% estimated Share of Search among New Zealand ski areas and is ranked 1st of 10 competitors for search popularity.
- Mt Ruapehu28.6%
Mt Hutt18.7%
Cardrona16.2%
Coronet Peak13.6%
The Remarkables8.3%- Treble Cone5.9%
Roundhill2.9%
Porters2.6%
Mt Dobson2.5%Mt Cheeseman0.73%
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Which ski areas compete with Mt Ruapehu?
Share of Search by month for Mt Ruapehu, Mt Hutt, Cardrona, Coronet Peak, The Remarkables, Treble Cone, Roundhill, Porters, Mt Dobson. The figures are in the table below the chart.
View monthly share of search table
| Month | Mt Ruapehu | Mt Hutt | Cardrona | Coronet Peak | The Remarkables | Treble Cone | Roundhill | Porters | Mt Dobson | Mt Cheeseman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 19.9% | 19.3% | 8.5% | 8.7% | 2.5% | 0.75% | 0.55% | 1.1% | 0.43% |
| Nov 2025 | 37.2% | 7.9% | 28.6% | 13.1% | 5.9% | 3.5% | 1.1% | 0.63% | 1.5% | 0.5% |
| Dec 2025 | 30.4% | 8.9% | 31.5% | 15.1% | 7.3% | 3.4% | 1% | 0.48% | 1.4% | 0.45% |
| Jan 2026 | 30.2% | 8.9% | 32.2% | 15.3% | 6.7% | 3.1% | 1.3% | 0.49% | 1.5% | 0.44% |
| Feb 2026 | 33.4% | 11.9% | 29.5% | 12.7% | 5.5% | 3.4% | 1.1% | 0.49% | 1.4% | 0.54% |
| Mar 2026 | 35.2% | 12.3% | 27.6% | 12% | 5.9% | 2.8% | 1.3% | 0.56% | 1.5% | 0.83% |
| Apr 2026 | 35.6% | 14.6% | 25.3% | 11% | 5.4% | 2.9% | 1.5% | 0.93% | 2.2% | 0.58% |
| May 2026 | 42.8% | 14% | 18.4% | 13.2% | 4.4% | 2.1% | 1.8% | 1.1% | 1.6% | 0.52% |
| Jun 2026 | 27.2% | 27.1% | 14.7% | 18.5% | 5% | 2% | 2% | 1.2% | 1.9% | 0.36% |
| Jul 2026 | 30% | 22.1% | 14% | 13.1% | 7% | 3.9% | 3.4% | 3.1% | 2.8% | 0.6% |
| Aug 2026 | 28.6% | 18.7% | 16.2% | 13.6% | 8.3% | 5.9% | 2.9% | 2.6% | 2.5% | 0.73% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.6% | 280K | -1.8% | -1.3 points | |
| 2, held 2nd | 18.7% | 183K | -13.1% | -3.4 points | |
| 3, held 3rd | 16.2% | 158K | +19% | +2.2 points | |
| 4, held 4th | 13.6% | 133K | +6.4% | +0.5 points | |
| 5, held 5th | 8.3% | 81K | +20.9% | +1.2 points | |
| 6, held 6th | 5.9% | 57.4K | +54.7% | +2 points | |
| 7, held 7th | 2.9% | 28K | -14.2% | -0.6 points | |
| 8, held 8th | 2.6% | 25.7K | -13.5% | -0.5 points | |
| 9, held 9th | 2.5% | 24.8K | -7.7% | -0.3 points | |
| 10, held 10th | 0.73% | 7.2K | +25.6% | +0.1 points |
28.6%
held 1st · 280K estimated branded searches · -1.8% vs prior month · -1.3 points
2.
Mt Hutt18.7%
held 2nd · 183K estimated branded searches · -13.1% vs prior month · -3.4 points
3.
Cardrona16.2%
held 3rd · 158K estimated branded searches · +19% vs prior month · +2.2 points
13.6%
held 4th · 133K estimated branded searches · +6.4% vs prior month · +0.5 points
8.3%
held 5th · 81K estimated branded searches · +20.9% vs prior month · +1.2 points
5.9%
held 6th · 57.4K estimated branded searches · +54.7% vs prior month · +2 points
2.9%
held 7th · 28K estimated branded searches · -14.2% vs prior month · -0.6 points
8.
Porters2.6%
held 8th · 25.7K estimated branded searches · -13.5% vs prior month · -0.5 points
2.5%
held 9th · 24.8K estimated branded searches · -7.7% vs prior month · -0.3 points
10.
0.73%
held 10th · 7.2K estimated branded searches · +25.6% vs prior month · +0.1 points
Compare search popularity between Mt Ruapehu and its closest rivals
How has branded search demand for Mt Ruapehu changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mt Ruapehu in New Zealand rose from 73.8K to 280K.
- Across the 11 months ending August 2026, Mt Ruapehu’s estimated Share of Search among ski areas in New Zealand decreased from 38.3% to 28.6%.
- Across the 11 months ending August 2026, Mt Ruapehu’s estimated Share of Search among ski areas in New Zealand peaked at 42.8% in May 2026 and was lowest at 27.2% in June 2026.
How did search popularity change for New Zealand ski areas in August 2026?
6 changes
In August 2026, Cardrona gained estimated Share of Search among ski areas in New Zealand, from 14% to 16.2%.
In August 2026, Treble Cone gained estimated Share of Search among ski areas in New Zealand, from 3.9% to 5.9%.
In August 2026, The Remarkables gained estimated Share of Search among ski areas in New Zealand, from 7% to 8.3%.
In August 2026, Mt Hutt lost estimated Share of Search among ski areas in New Zealand, from 22.1% to 18.7%.
In August 2026, Mt Ruapehu lost estimated Share of Search among ski areas in New Zealand, from 30% to 28.6%.
In August 2026, Roundhill lost estimated Share of Search among ski areas in New Zealand, from 3.4% to 2.9%.
How is Mt Ruapehu measured?
Brandwave collects information about searches that people make online using Mt Ruapehu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- mount ruapehu
- mount ruapehu weather
- mt ruapehu new zealand
- mt ruapehu ski field
- mt ruapehu snow report
- mtruapehu com
- mtruapehu snow report
- turoa
- whakapapa
- whakapapa ski field
Do you work for Mt Ruapehu? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mt Ruapehu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.