Brandwave

How popular isThe Remarkables in search?

In August 2026, there were an estimated 81K branded searches for The Remarkables in New Zealand which is up 380.1% over the last 11 months. The Remarkables holds 8.3% estimated Share of Search among New Zealand ski areas and is ranked 5th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Mt Ruapehu28.6%
  2. Mt Hutt18.7%
  3. Cardrona16.2%
  4. Coronet Peak13.6%
  5. The Remarkables8.3%
  6. Treble Cone5.9%
  7. Roundhill2.9%
  8. Porters2.6%
  9. Mt Dobson2.5%
  10. Mt Cheeseman0.73%
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Which ski areas compete with The Remarkables?

The Remarkables against ski areas in New Zealand, by month

Share of Search by month for Mt Ruapehu, Mt Hutt, Cardrona, Coronet Peak, The Remarkables, Treble Cone, Roundhill, Porters, Mt Dobson. The figures are in the table below the chart.

View monthly share of search table
MonthMt RuapehuMt HuttCardronaCoronet PeakThe RemarkablesTreble ConeRoundhillPortersMt DobsonMt Cheeseman
Oct 202538.3%19.9%19.3%8.5%8.7%2.5%0.75%0.55%1.1%0.43%
Nov 202537.2%7.9%28.6%13.1%5.9%3.5%1.1%0.63%1.5%0.5%
Dec 202530.4%8.9%31.5%15.1%7.3%3.4%1%0.48%1.4%0.45%
Jan 202630.2%8.9%32.2%15.3%6.7%3.1%1.3%0.49%1.5%0.44%
Feb 202633.4%11.9%29.5%12.7%5.5%3.4%1.1%0.49%1.4%0.54%
Mar 202635.2%12.3%27.6%12%5.9%2.8%1.3%0.56%1.5%0.83%
Apr 202635.6%14.6%25.3%11%5.4%2.9%1.5%0.93%2.2%0.58%
May 202642.8%14%18.4%13.2%4.4%2.1%1.8%1.1%1.6%0.52%
Jun 202627.2%27.1%14.7%18.5%5%2%2%1.2%1.9%0.36%
Jul 202630%22.1%14%13.1%7%3.9%3.4%3.1%2.8%0.6%
Aug 202628.6%18.7%16.2%13.6%8.3%5.9%2.9%2.6%2.5%0.73%
Sep 2026——————————
  1. 1.Mt Ruapehu

    28.6%

    held 1st · 280K estimated branded searches · -1.8% vs prior month · -1.3 points

  2. 2.Mt Hutt

    18.7%

    held 2nd · 183K estimated branded searches · -13.1% vs prior month · -3.4 points

  3. 3.Cardrona

    16.2%

    held 3rd · 158K estimated branded searches · +19% vs prior month · +2.2 points

  4. held 4th · 133K estimated branded searches · +6.4% vs prior month · +0.5 points

  5. held 5th · 81K estimated branded searches · +20.9% vs prior month · +1.2 points

  6. held 6th · 57.4K estimated branded searches · +54.7% vs prior month · +2 points

  7. 7.Roundhill

    2.9%

    held 7th · 28K estimated branded searches · -14.2% vs prior month · -0.6 points

  8. 8.Porters

    2.6%

    held 8th · 25.7K estimated branded searches · -13.5% vs prior month · -0.5 points

  9. 9.Mt Dobson

    2.5%

    held 9th · 24.8K estimated branded searches · -7.7% vs prior month · -0.3 points

  10. 10.Mt Cheeseman

    0.73%

    held 10th · 7.2K estimated branded searches · +25.6% vs prior month · +0.1 points

Compare search popularity between The Remarkables and its closest rivals

How has branded search demand for The Remarkables changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Remarkables in New Zealand rose from 16.9K to 81K.
  • Across the 11 months ending August 2026, The Remarkables’ estimated Share of Search among ski areas in New Zealand peaked at 8.7% in October 2025 and was lowest at 4.4% in May 2026.
  • Across the 11 months ending August 2026, The Remarkables fell from 4th to 5th among ski areas in New Zealand.

How did search popularity change for New Zealand ski areas in August 2026?

  1. In August 2026, Cardrona gained estimated Share of Search among ski areas in New Zealand, from 14% to 16.2%.

  2. In August 2026, Treble Cone gained estimated Share of Search among ski areas in New Zealand, from 3.9% to 5.9%.

  3. In August 2026, The Remarkables gained estimated Share of Search among ski areas in New Zealand, from 7% to 8.3%.

  4. In August 2026, Mt Hutt lost estimated Share of Search among ski areas in New Zealand, from 22.1% to 18.7%.

  5. In August 2026, Mt Ruapehu lost estimated Share of Search among ski areas in New Zealand, from 30% to 28.6%.

  6. In August 2026, Roundhill lost estimated Share of Search among ski areas in New Zealand, from 3.4% to 2.9%.

How is The Remarkables measured?

Brandwave collects information about searches that people make online using The Remarkables’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • bus to the remarkables
  • snow report the remarkables
  • the remarkables
  • the remarkables bus
  • the remarkables mountain
  • the remarkables near me
  • the remarkables ski
  • the remarkables ski area
  • the remarkables ski area photos
  • the remarkables ski bus
  • the remarkables ski field
  • the remarkables snow
  • the remarkables weather
  • theremarkables
  • theremarkables co nz

How the Brand Demand Index is measured

Who owns The Remarkables?

The Remarkables is owned by NZSki. Brandwave also tracks Coronet Peak and Mt Hutt, owned by the same company, in New Zealand.

Do you work for The Remarkables? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is The Remarkables your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.