Cardrona vs Mt Hutt:Which is more popular by branded search in New Zealand?
In August 2026, Mt Hutt had more branded searches than Cardrona among ski areas in New Zealand. Mt Hutt was estimated to have 183K branded searches compared to Cardrona’s 158K, and held an 18.7% Share of Search versus Cardrona’s 16.2%.
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Which is more popular in search, Cardrona or Mt Hutt?
Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mt Hutt, Cardrona. The figures are in the table below the chart.
View monthly share of search table
| Month | Mt Ruapehu | Mt Hutt | Cardrona | Coronet Peak | The Remarkables | Treble Cone | Roundhill | Porters | Mt Dobson | Mt Cheeseman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 19.9% | 19.3% | 8.5% | 8.7% | 2.5% | 0.75% | 0.55% | 1.1% | 0.43% |
| Nov 2025 | 37.2% | 7.9% | 28.6% | 13.1% | 5.9% | 3.5% | 1.1% | 0.63% | 1.5% | 0.5% |
| Dec 2025 | 30.4% | 8.9% | 31.5% | 15.1% | 7.3% | 3.4% | 1% | 0.48% | 1.4% | 0.45% |
| Jan 2026 | 30.2% | 8.9% | 32.2% | 15.3% | 6.7% | 3.1% | 1.3% | 0.49% | 1.5% | 0.44% |
| Feb 2026 | 33.4% | 11.9% | 29.5% | 12.7% | 5.5% | 3.4% | 1.1% | 0.49% | 1.4% | 0.54% |
| Mar 2026 | 35.2% | 12.3% | 27.6% | 12% | 5.9% | 2.8% | 1.3% | 0.56% | 1.5% | 0.83% |
| Apr 2026 | 35.6% | 14.6% | 25.3% | 11% | 5.4% | 2.9% | 1.5% | 0.93% | 2.2% | 0.58% |
| May 2026 | 42.8% | 14% | 18.4% | 13.2% | 4.4% | 2.1% | 1.8% | 1.1% | 1.6% | 0.52% |
| Jun 2026 | 27.2% | 27.1% | 14.7% | 18.5% | 5% | 2% | 2% | 1.2% | 1.9% | 0.36% |
| Jul 2026 | 30% | 22.1% | 14% | 13.1% | 7% | 3.9% | 3.4% | 3.1% | 2.8% | 0.6% |
| Aug 2026 | 28.6% | 18.7% | 16.2% | 13.6% | 8.3% | 5.9% | 2.9% | 2.6% | 2.5% | 0.73% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Cardrona and Mt Hutt comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Cardrona took it in November 2025, Mt Hutt took it in June 2026.
- Across the 11 months ending August 2026, Cardrona’s estimated Share of Search among ski areas in New Zealand moved from 19.3% to 16.2%, and its estimated monthly branded searches moved from 37.3K to 158K.
- Across the 11 months ending August 2026, Mt Hutt’s estimated Share of Search among ski areas in New Zealand moved from 19.9% to 18.7%, and its estimated monthly branded searches moved from 38.3K to 183K.
How each brand is measured
Brandwave collects information about searches that people make online using Cardrona’s and Mt Hutt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cardrona
15 branded search terms
- cardrona
- cardrona accommodation
- cardrona com
- cardrona employment
- cardrona hotel
- cardrona metservice
- cardrona near me
- cardrona pub
- cardrona ski
- cardrona ski field
- cardrona ski resort
- cardrona snow farm
- cardrona snow report
- cardrona weather
- waiorau homestead cardrona
Mt Hutt
16 branded search terms
- metservice mount hutt
- mount hutt open
- mount hutt weather
- mt hutt
- mt hutt accom
- mt hutt cam
- mt hutt lodge
- mt hutt motels
- mt hutt near me
- mt hutt retreat
- mt hutt ski
- mt hutt snow
- mt hutt snow report
- mthutt
- mthutt co nz
- mthutt snow report
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.