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Ski and snowboard brands in New Zealand:Which brands are most popular in search?

In August 2026, Burton was the most searched among ski and snowboard brands in New Zealand, with an estimated 4.1K branded searches and 48.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Burton48.1%
  2. Salomon Ski16.5%
  3. K212%
  4. Rossignol11.8%
  5. Atomic11.6%

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Share of SearchLeaderboard

Compare the ski and snowboard brands New Zealanders take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ski and snowboard brands in New Zealand, by month

Share of Search by month for Burton, Salomon Ski, K2, Rossignol, Atomic. The figures are in the table below the chart.

View monthly share of search table
MonthBurtonSalomon SkiK2RossignolAtomic
Oct 202542.2%17.5%16.1%11.2%13%
Nov 202549%15.2%12.4%11.7%11.7%
Dec 202545.2%15.3%12.1%15.3%12.1%
Jan 202645.5%20.6%11.1%12.2%10.6%
Feb 202654%14.7%10.2%8.8%12.3%
Mar 202647.2%17%14.2%9.9%11.8%
Apr 202645.1%16.4%14.6%11.1%12.8%
May 202642.8%16.1%15.1%14.5%11.5%
Jun 202647.2%14.2%13.5%15.3%9.8%
Jul 202653.1%15.2%11.7%10.1%9.8%
Aug 202648.1%16.5%12%11.8%11.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Burton

    48.1%

    held 1st · 4.1K estimated branded searches · -11.2% vs prior month · -5 points

  2. 2.Salomon Ski

    16.5%

    held 2nd · 1.4K estimated branded searches · +6.1% vs prior month · +1.2 points

  3. 3.K2

    12%

    held 3rd · 1K estimated branded searches · 0% vs prior month · +0.2 points

  4. 4.Rossignol

    11.8%

    held 4th · 1K estimated branded searches · +14.9% vs prior month · +1.7 points

  5. 5.Atomic

    11.6%

    held 5th · 980 estimated branded searches · +16.7% vs prior month · +1.8 points

Compare search popularity between leading brands

Which brand is most popular in search among ski and snowboard brands in New Zealand?

In August 2026, Burton was the most searched among ski and snowboard brands in New Zealand, with an estimated 4.1K branded searches and 48.1% estimated Share of Search within this set. Salomon Ski is in 2nd place, 31.6 percentage points behind at 16.5% Share of Search.

New Zealand ski and snowboard brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Burton42.2% → 48.1%54%Feb 202642.2%Oct 20251st
Salomon Ski17.5% → 16.5%20.6%Jan 202614.2%Jun 20262nd
K216.1% → 12%16.1%Oct 202510.2%Feb 20263rd
Rossignol11.2% → 11.8%15.3%Dec 20258.8%Feb 20265th → 4th
Atomic13% → 11.6%13%Oct 20259.8%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Burton’s estimated Share of Search among ski and snowboard brands in New Zealand increased from 42.2% to 48.1%.
  • Across the 11 months ending August 2026, Salomon Ski’s estimated Share of Search among ski and snowboard brands in New Zealand decreased from 17.5% to 16.5%.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among ski and snowboard brands in New Zealand decreased from 16.1% to 12%.
  • Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski and snowboard brands in New Zealand increased from 11.2% to 11.8%.
  • Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand decreased from 13% to 11.6%.
  • Across the 11 months ending August 2026, Burton’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 54% in February 2026 and was lowest at 42.2% in October 2025.
  • Across the 11 months ending August 2026, Salomon Ski’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 20.6% in January 2026 and was lowest at 14.2% in June 2026.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 16.1% in October 2025 and was lowest at 10.2% in February 2026.
  • Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 8.8% in February 2026.
  • Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 13% in October 2025 and was lowest at 9.8% in July 2026.
  • Across the 11 months ending August 2026, Rossignol rose from 5th to 4th among ski and snowboard brands in New Zealand.
  • Across the 11 months ending August 2026, Atomic fell from 4th to 5th among ski and snowboard brands in New Zealand.

How did search popularity change for New Zealand ski and snowboard brands in August 2026?

  1. In August 2026, Atomic gained estimated Share of Search among ski and snowboard brands in New Zealand, from 9.8% to 11.6%.

  2. In August 2026, Rossignol gained estimated Share of Search among ski and snowboard brands in New Zealand, from 10.1% to 11.8%.

  3. In August 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands in New Zealand, from 15.2% to 16.5%.

  4. In August 2026, Burton lost estimated Share of Search among ski and snowboard brands in New Zealand, from 53.1% to 48.1%.

  5. Estimated monthly branded searches for K2 in New Zealand rose 180.6% over 11 measured months, from 360 to 1K in August 2026.

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