Atomic vs K2:Which is more popular by branded search in New Zealand?
In August 2026, Atomic and K2 were level on Share of Search among ski and snowboard brands in New Zealand, with an estimated 980 versus 1K branded searches, at 11.6% and 12% estimated Share of Search.
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Which is more popular in search, Atomic or K2?
Compare the ski and snowboard brands New Zealanders take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for K2, Atomic. The figures are in the table below the chart.
View monthly share of search table
| Month | Burton | Salomon Ski | K2 | Rossignol | Atomic |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 17.5% | 16.1% | 11.2% | 13% |
| Nov 2025 | 49% | 15.2% | 12.4% | 11.7% | 11.7% |
| Dec 2025 | 45.2% | 15.3% | 12.1% | 15.3% | 12.1% |
| Jan 2026 | 45.5% | 20.6% | 11.1% | 12.2% | 10.6% |
| Feb 2026 | 54% | 14.7% | 10.2% | 8.8% | 12.3% |
| Mar 2026 | 47.2% | 17% | 14.2% | 9.9% | 11.8% |
| Apr 2026 | 45.1% | 16.4% | 14.6% | 11.1% | 12.8% |
| May 2026 | 42.8% | 16.1% | 15.1% | 14.5% | 11.5% |
| Jun 2026 | 47.2% | 14.2% | 13.5% | 15.3% | 9.8% |
| Jul 2026 | 53.1% | 15.2% | 11.7% | 10.1% | 9.8% |
| Aug 2026 | 48.1% | 16.5% | 12% | 11.8% | 11.6% |
| Sep 2026 | — | — | — | — | — |
How has the Atomic and K2 comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Atomic took it in February 2026, K2 took it in March 2026.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 13% to 11.6%, and its estimated monthly branded searches moved from 290 to 980.
- Across the 11 months ending August 2026, K2’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 16.1% to 12%, and its estimated monthly branded searches moved from 360 to 1K.
How did search popularity change for New Zealand ski and snowboard brands in August 2026?
2 changes
In August 2026, Atomic gained estimated Share of Search among ski and snowboard brands in New Zealand, from 9.8% to 11.6%.
Estimated monthly branded searches for K2 in New Zealand rose 180.6% over 11 measured months, from 360 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Atomic’s and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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