Brandwave

How popular isK2 in search?

In August 2026, there were an estimated 1K branded searches for K2 in New Zealand which is up 180.6% over the last 11 months. K2 holds 12% estimated Share of Search among New Zealand ski and snowboard brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Burton48.1%
  2. Salomon Ski16.5%
  3. K212%
  4. Rossignol11.8%
  5. Atomic11.6%
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Which ski and snowboard brands compete with K2?

K2 against ski and snowboard brands in New Zealand, by month

Share of Search by month for Burton, Salomon Ski, K2, Rossignol, Atomic. The figures are in the table below the chart.

View monthly share of search table
MonthBurtonSalomon SkiK2RossignolAtomic
Oct 202542.2%17.5%16.1%11.2%13%
Nov 202549%15.2%12.4%11.7%11.7%
Dec 202545.2%15.3%12.1%15.3%12.1%
Jan 202645.5%20.6%11.1%12.2%10.6%
Feb 202654%14.7%10.2%8.8%12.3%
Mar 202647.2%17%14.2%9.9%11.8%
Apr 202645.1%16.4%14.6%11.1%12.8%
May 202642.8%16.1%15.1%14.5%11.5%
Jun 202647.2%14.2%13.5%15.3%9.8%
Jul 202653.1%15.2%11.7%10.1%9.8%
Aug 202648.1%16.5%12%11.8%11.6%
Sep 2026—————

  1. 1.Burton

    48.1%

    held 1st · 4.1K estimated branded searches · -11.2% vs prior month · -5 points

  2. 2.Salomon Ski

    16.5%

    held 2nd · 1.4K estimated branded searches · +6.1% vs prior month · +1.2 points

  3. 3.K2

    12%

    held 3rd · 1K estimated branded searches · 0% vs prior month · +0.2 points

  4. 4.Rossignol

    11.8%

    held 4th · 1K estimated branded searches · +14.9% vs prior month · +1.7 points

  5. 5.Atomic

    11.6%

    held 5th · 980 estimated branded searches · +16.7% vs prior month · +1.8 points

Compare search popularity between K2 and its closest rivals

How has branded search demand for K2 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for K2 in New Zealand rose from 360 to 1K.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among ski and snowboard brands in New Zealand decreased from 16.1% to 12%.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 16.1% in October 2025 and was lowest at 10.2% in February 2026.

How did search popularity change for New Zealand ski and snowboard brands in August 2026?

  1. In August 2026, Atomic gained estimated Share of Search among ski and snowboard brands in New Zealand, from 9.8% to 11.6%.

  2. In August 2026, Rossignol gained estimated Share of Search among ski and snowboard brands in New Zealand, from 10.1% to 11.8%.

  3. In August 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands in New Zealand, from 15.2% to 16.5%.

  4. In August 2026, Burton lost estimated Share of Search among ski and snowboard brands in New Zealand, from 53.1% to 48.1%.

  5. Estimated monthly branded searches for K2 in New Zealand rose 180.6% over 11 measured months, from 360 to 1K in August 2026.

How is K2 measured?

Brandwave collects information about searches that people make online using K2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • k2 mindbender skis
  • k2 ski
  • k2 ski boots
  • k2 snowboard
  • ski k2 poacher

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How the Brand Demand Index is measured

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