Atomic vs Burton:Which is more popular by branded search in New Zealand?
In August 2026, Burton had more branded searches than Atomic among ski and snowboard brands in New Zealand. Burton was estimated to have 4.1K branded searches compared to Atomic’s 980, and held a 48.1% Share of Search versus Atomic’s 11.6%.
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Which is more popular in search, Atomic or Burton?
Compare the ski and snowboard brands New Zealanders take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burton, Atomic. The figures are in the table below the chart.
View monthly share of search table
| Month | Burton | Salomon Ski | K2 | Rossignol | Atomic |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 17.5% | 16.1% | 11.2% | 13% |
| Nov 2025 | 49% | 15.2% | 12.4% | 11.7% | 11.7% |
| Dec 2025 | 45.2% | 15.3% | 12.1% | 15.3% | 12.1% |
| Jan 2026 | 45.5% | 20.6% | 11.1% | 12.2% | 10.6% |
| Feb 2026 | 54% | 14.7% | 10.2% | 8.8% | 12.3% |
| Mar 2026 | 47.2% | 17% | 14.2% | 9.9% | 11.8% |
| Apr 2026 | 45.1% | 16.4% | 14.6% | 11.1% | 12.8% |
| May 2026 | 42.8% | 16.1% | 15.1% | 14.5% | 11.5% |
| Jun 2026 | 47.2% | 14.2% | 13.5% | 15.3% | 9.8% |
| Jul 2026 | 53.1% | 15.2% | 11.7% | 10.1% | 9.8% |
| Aug 2026 | 48.1% | 16.5% | 12% | 11.8% | 11.6% |
| Sep 2026 | — | — | — | — | — |
How has the Atomic and Burton comparison changed over the last 12 months?
3 findings
- Burton was ahead of Atomic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 13% to 11.6%, and its estimated monthly branded searches moved from 290 to 980.
- Across the 11 months ending August 2026, Burton’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 42.2% to 48.1%, and its estimated monthly branded searches moved from 940 to 4.1K.
How did search popularity change for New Zealand ski and snowboard brands in August 2026?
2 changes
In August 2026, Atomic gained estimated Share of Search among ski and snowboard brands in New Zealand, from 9.8% to 11.6%.
In August 2026, Burton lost estimated Share of Search among ski and snowboard brands in New Zealand, from 53.1% to 48.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Atomic’s and Burton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atomic
5 branded search terms
- atomic ski
- atomic ski boots
- atomic snowboard
- bent chetler atomic skis
- redster atomic ski
Burton
13 branded search terms
- burton jacket
- burton ripcord snowboard
- burton ruler boa snowboard boots
- burton ski
- burton ski boots
- burton ski gear
- burton snow
- burton snow backpack
- burton snow boots
- burton snow gloves
- burton snowboard bindings
- burton snowboard step on
- snowboard burton process
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.