Atomic vs Rossignol:Which is more popular by branded search in New Zealand?
In August 2026, Atomic and Rossignol were level on Share of Search among ski and snowboard brands in New Zealand, with an estimated 980 versus 1K branded searches, at 11.6% and 11.8% estimated Share of Search.
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Which is more popular in search, Atomic or Rossignol?
Compare the ski and snowboard brands New Zealanders take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rossignol, Atomic. The figures are in the table below the chart.
View monthly share of search table
| Month | Burton | Salomon Ski | K2 | Rossignol | Atomic |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 17.5% | 16.1% | 11.2% | 13% |
| Nov 2025 | 49% | 15.2% | 12.4% | 11.7% | 11.7% |
| Dec 2025 | 45.2% | 15.3% | 12.1% | 15.3% | 12.1% |
| Jan 2026 | 45.5% | 20.6% | 11.1% | 12.2% | 10.6% |
| Feb 2026 | 54% | 14.7% | 10.2% | 8.8% | 12.3% |
| Mar 2026 | 47.2% | 17% | 14.2% | 9.9% | 11.8% |
| Apr 2026 | 45.1% | 16.4% | 14.6% | 11.1% | 12.8% |
| May 2026 | 42.8% | 16.1% | 15.1% | 14.5% | 11.5% |
| Jun 2026 | 47.2% | 14.2% | 13.5% | 15.3% | 9.8% |
| Jul 2026 | 53.1% | 15.2% | 11.7% | 10.1% | 9.8% |
| Aug 2026 | 48.1% | 16.5% | 12% | 11.8% | 11.6% |
| Sep 2026 | — | — | — | — | — |
How has the Atomic and Rossignol comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Rossignol took it in December 2025, Atomic took it in February 2026, Rossignol took it in May 2026.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 13% to 11.6%, and its estimated monthly branded searches moved from 290 to 980.
- Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 11.2% to 11.8%, and its estimated monthly branded searches moved from 250 to 1K.
How did search popularity change for New Zealand ski and snowboard brands in August 2026?
2 changes
In August 2026, Atomic gained estimated Share of Search among ski and snowboard brands in New Zealand, from 9.8% to 11.6%.
In August 2026, Rossignol gained estimated Share of Search among ski and snowboard brands in New Zealand, from 10.1% to 11.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Atomic’s and Rossignol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.