Brandwave

Seed brands in New Zealand:Which brands are most popular in search?

In August 2026, Kings Seeds was the most searched among seed brands in New Zealand, with an estimated 16.7K branded searches and 68% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kings Seeds68%
  2. Egmont Seeds27.7%
  3. Koanga3.2%
  4. Yates Seeds0.69%
  5. McGregor's0.37%

Follow seed brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the vegetable and flower seed brands New Zealand gardeners sow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among seed brands in New Zealand, by month

Share of Search by month for Kings Seeds, Egmont Seeds, Koanga. The figures are in the table below the chart.

View monthly share of search table
MonthKings SeedsEgmont SeedsKoangaYates SeedsMcGregor's
Oct 202570.2%23.1%4.8%1.3%0.66%
Nov 202567.1%25.6%5.2%1.1%0.89%
Dec 202567.9%23.7%6.5%1%0.79%
Jan 202665.8%27%5.8%0.8%0.63%
Feb 202668.1%24.3%6%1.1%0.5%
Mar 202668.9%23.6%6.1%1.1%0.38%
Apr 202664.4%26.8%7%0.96%0.79%
May 202660.8%29.6%7.9%0.84%0.84%
Jun 202661%31.3%6.4%0.84%0.37%
Jul 202663.2%31.8%4.1%0.63%0.29%
Aug 202668%27.7%3.2%0.69%0.37%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kings Seeds

    68%

    held 1st · 16.7K estimated branded searches · +51% vs prior month · +4.8 points

  2. 2.Egmont Seeds

    27.7%

    held 2nd · 6.8K estimated branded searches · +22.4% vs prior month · -4.1 points

  3. 3.Koanga

    3.2%

    held 3rd · 780 estimated branded searches · +9.9% vs prior month · -0.9 points

  4. 4.Yates Seeds

    0.69%

    held 4th · 170 estimated branded searches · +54.5% vs prior month · +0.1 points

  5. 5.McGregor's

    0.37%

    held 5th · 90 estimated branded searches · +80% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among seed brands in New Zealand?

In August 2026, Kings Seeds was the most searched among seed brands in New Zealand, with an estimated 16.7K branded searches and 68% estimated Share of Search within this set. Egmont Seeds is in 2nd place, 40.3 percentage points behind at 27.7% Share of Search.

New Zealand seed brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kings Seeds70.2% → 68%70.2%Oct 202560.8%May 20261st
Egmont Seeds23.1% → 27.7%31.8%Jul 202623.1%Oct 20252nd
Koanga4.8% → 3.2%7.9%May 20263.2%Aug 20263rd
Yates Seeds1.3% → 0.69%1.3%Oct 20250.63%Jul 20264th
McGregor's0.66% → 0.37%0.89%Nov 20250.29%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seed brands in New Zealand decreased from 70.2% to 68%.
  • Across the 11 months ending August 2026, Egmont Seeds’ estimated Share of Search among seed brands in New Zealand increased from 23.1% to 27.7%.
  • Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand decreased from 4.8% to 3.2%.
  • Across the 11 months ending August 2026, Yates Seeds’ estimated Share of Search among seed brands in New Zealand decreased from 1.3% to 0.69%.
  • Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seed brands in New Zealand peaked at 70.2% in October 2025 and was lowest at 60.8% in May 2026.
  • Across the 11 months ending August 2026, Egmont Seeds’ estimated Share of Search among seed brands in New Zealand peaked at 31.8% in July 2026 and was lowest at 23.1% in October 2025.
  • Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand peaked at 7.9% in May 2026 and was lowest at 3.2% in August 2026.
  • Across the 11 months ending August 2026, McGregor's held steady: its estimated Share of Search among seed brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand seed brands in August 2026?

  1. In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%.

  2. In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%.

  3. In August 2026, Koanga lost estimated Share of Search among seed brands in New Zealand, from 4.1% to 3.2%.

  4. Estimated monthly branded searches for Yates Seeds in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.

  5. Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record