Egmont Seeds vs Koanga:Which is more popular by branded search in New Zealand?
In August 2026, Egmont Seeds had more branded searches than Koanga among seed brands in New Zealand. Egmont Seeds was estimated to have 6.8K branded searches compared to Koanga’s 780, and held a 27.7% Share of Search versus Koanga’s 3.2%.
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Which is more popular in search, Egmont Seeds or Koanga?
Compare the vegetable and flower seed brands New Zealand gardeners sow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Egmont Seeds, Koanga. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Seeds | Egmont Seeds | Koanga | Yates Seeds | McGregor's |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 23.1% | 4.8% | 1.3% | 0.66% |
| Nov 2025 | 67.1% | 25.6% | 5.2% | 1.1% | 0.89% |
| Dec 2025 | 67.9% | 23.7% | 6.5% | 1% | 0.79% |
| Jan 2026 | 65.8% | 27% | 5.8% | 0.8% | 0.63% |
| Feb 2026 | 68.1% | 24.3% | 6% | 1.1% | 0.5% |
| Mar 2026 | 68.9% | 23.6% | 6.1% | 1.1% | 0.38% |
| Apr 2026 | 64.4% | 26.8% | 7% | 0.96% | 0.79% |
| May 2026 | 60.8% | 29.6% | 7.9% | 0.84% | 0.84% |
| Jun 2026 | 61% | 31.3% | 6.4% | 0.84% | 0.37% |
| Jul 2026 | 63.2% | 31.8% | 4.1% | 0.63% | 0.29% |
| Aug 2026 | 68% | 27.7% | 3.2% | 0.69% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the Egmont Seeds and Koanga comparison changed over the last 12 months?
3 findings
- Egmont Seeds was ahead of Koanga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Egmont Seeds’ estimated Share of Search among seed brands in New Zealand moved from 23.1% to 27.7%, and its estimated monthly branded searches moved from 3.9K to 6.8K.
- Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand moved from 4.8% to 3.2%, and its estimated monthly branded searches moved from 800 to 780.
How did search popularity change for New Zealand seed brands in August 2026?
2 changes
In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%.
In August 2026, Koanga lost estimated Share of Search among seed brands in New Zealand, from 4.1% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Egmont Seeds’ and Koanga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Egmont Seeds
7 branded search terms
- egmont seeds
- egmont seeds near me
- egmont seeds new zealand
- egmont seeds nz
- egmont seeds online
- egmontseeds
- egmontseeds co nz
Koanga
2 branded search terms
- koanga institute
- koanga seeds
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.