Egmont Seeds vs Kings Seeds:Which is more popular by branded search in New Zealand?
In August 2026, Kings Seeds had more branded searches than Egmont Seeds among seed brands in New Zealand. Kings Seeds was estimated to have 16.7K branded searches compared to Egmont Seeds’ 6.8K, and held a 68% Share of Search versus Egmont Seeds’ 27.7%.
Follow Egmont Seeds vs Kings Seeds and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Egmont Seeds or Kings Seeds?
Compare the vegetable and flower seed brands New Zealand gardeners sow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kings Seeds, Egmont Seeds. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Seeds | Egmont Seeds | Koanga | Yates Seeds | McGregor's |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 23.1% | 4.8% | 1.3% | 0.66% |
| Nov 2025 | 67.1% | 25.6% | 5.2% | 1.1% | 0.89% |
| Dec 2025 | 67.9% | 23.7% | 6.5% | 1% | 0.79% |
| Jan 2026 | 65.8% | 27% | 5.8% | 0.8% | 0.63% |
| Feb 2026 | 68.1% | 24.3% | 6% | 1.1% | 0.5% |
| Mar 2026 | 68.9% | 23.6% | 6.1% | 1.1% | 0.38% |
| Apr 2026 | 64.4% | 26.8% | 7% | 0.96% | 0.79% |
| May 2026 | 60.8% | 29.6% | 7.9% | 0.84% | 0.84% |
| Jun 2026 | 61% | 31.3% | 6.4% | 0.84% | 0.37% |
| Jul 2026 | 63.2% | 31.8% | 4.1% | 0.63% | 0.29% |
| Aug 2026 | 68% | 27.7% | 3.2% | 0.69% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the Egmont Seeds and Kings Seeds comparison changed over the last 12 months?
3 findings
- Kings Seeds was ahead of Egmont Seeds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Egmont Seeds’ estimated Share of Search among seed brands in New Zealand moved from 23.1% to 27.7%, and its estimated monthly branded searches moved from 3.9K to 6.8K.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seed brands in New Zealand moved from 70.2% to 68%, and its estimated monthly branded searches moved from 11.7K to 16.7K.
How did search popularity change for New Zealand seed brands in August 2026?
2 changes
In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%.
In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Egmont Seeds’ and Kings Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Egmont Seeds
7 branded search terms
- egmont seeds
- egmont seeds near me
- egmont seeds new zealand
- egmont seeds nz
- egmont seeds online
- egmontseeds
- egmontseeds co nz
Kings Seeds
8 branded search terms
- kings seeds
- kings seeds near me
- kings seeds nz
- kings seeds online
- kings seeds vegetable seeds
- kingsseeds
- kingsseeds co nz
- kingsseeds nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.