Brandwave

How popular isMcGregor's in search?

In August 2026, there were an estimated 90 branded searches for McGregor's in New Zealand which is down 18.2% over the last 11 months. McGregor's holds 0.37% estimated Share of Search among New Zealand seed brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kings Seeds68%
  2. Egmont Seeds27.7%
  3. Koanga3.2%
  4. Yates Seeds0.69%
  5. McGregor's0.37%
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Which seed brands compete with McGregor's?

McGregor's against seed brands in New Zealand, by month

Share of Search by month for Kings Seeds, Egmont Seeds, Koanga, McGregor's. The figures are in the table below the chart.

View monthly share of search table
MonthKings SeedsEgmont SeedsKoangaYates SeedsMcGregor's
Oct 202570.2%23.1%4.8%1.3%0.66%
Nov 202567.1%25.6%5.2%1.1%0.89%
Dec 202567.9%23.7%6.5%1%0.79%
Jan 202665.8%27%5.8%0.8%0.63%
Feb 202668.1%24.3%6%1.1%0.5%
Mar 202668.9%23.6%6.1%1.1%0.38%
Apr 202664.4%26.8%7%0.96%0.79%
May 202660.8%29.6%7.9%0.84%0.84%
Jun 202661%31.3%6.4%0.84%0.37%
Jul 202663.2%31.8%4.1%0.63%0.29%
Aug 202668%27.7%3.2%0.69%0.37%
Sep 2026—————

  1. 1.Kings Seeds

    68%

    held 1st · 16.7K estimated branded searches · +51% vs prior month · +4.8 points

  2. 2.Egmont Seeds

    27.7%

    held 2nd · 6.8K estimated branded searches · +22.4% vs prior month · -4.1 points

  3. 3.Koanga

    3.2%

    held 3rd · 780 estimated branded searches · +9.9% vs prior month · -0.9 points

  4. 4.Yates Seeds

    0.69%

    held 4th · 170 estimated branded searches · +54.5% vs prior month · +0.1 points

  5. 5.McGregor's

    0.37%

    held 5th · 90 estimated branded searches · +80% vs prior month · +0.1 points

Compare search popularity between McGregor's and its closest rivals

How has branded search demand for McGregor's changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for McGregor's in New Zealand fell from 110 to 90.
  • Across the 11 months ending August 2026, McGregor's’ estimated Share of Search among seed brands in New Zealand held steady, from 0.66% to 0.37%.

How did search popularity change for New Zealand seed brands in August 2026?

  1. In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%.

  2. In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%.

  3. In August 2026, Koanga lost estimated Share of Search among seed brands in New Zealand, from 4.1% to 3.2%.

  4. Estimated monthly branded searches for Yates Seeds in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.

  5. Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

How is McGregor's measured?

Brandwave collects information about searches that people make online using McGregor's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mcgregors seeds

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How the Brand Demand Index is measured

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