McGregor's vs Yates Seeds:Which is more popular by branded search in New Zealand?
In August 2026, Yates Seeds had more branded searches than McGregor's among seed brands in New Zealand. Yates Seeds was estimated to have 170 branded searches compared to McGregor's’ 90, and held a 0.69% Share of Search versus McGregor's’ 0.37%.
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Which is more popular in search, McGregor's or Yates Seeds?
Compare the vegetable and flower seed brands New Zealand gardeners sow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yates Seeds, McGregor's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Seeds | Egmont Seeds | Koanga | Yates Seeds | McGregor's |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 23.1% | 4.8% | 1.3% | 0.66% |
| Nov 2025 | 67.1% | 25.6% | 5.2% | 1.1% | 0.89% |
| Dec 2025 | 67.9% | 23.7% | 6.5% | 1% | 0.79% |
| Jan 2026 | 65.8% | 27% | 5.8% | 0.8% | 0.63% |
| Feb 2026 | 68.1% | 24.3% | 6% | 1.1% | 0.5% |
| Mar 2026 | 68.9% | 23.6% | 6.1% | 1.1% | 0.38% |
| Apr 2026 | 64.4% | 26.8% | 7% | 0.96% | 0.79% |
| May 2026 | 60.8% | 29.6% | 7.9% | 0.84% | 0.84% |
| Jun 2026 | 61% | 31.3% | 6.4% | 0.84% | 0.37% |
| Jul 2026 | 63.2% | 31.8% | 4.1% | 0.63% | 0.29% |
| Aug 2026 | 68% | 27.7% | 3.2% | 0.69% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the McGregor's and Yates Seeds comparison changed over the last 12 months?
3 findings
- Yates Seeds was ahead of McGregor's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McGregor's’ estimated Share of Search among seed brands in New Zealand moved from 0.66% to 0.37%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 11 months ending August 2026, Yates Seeds’ estimated Share of Search among seed brands in New Zealand moved from 1.3% to 0.69%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand seed brands in August 2026?
2 changes
Estimated monthly branded searches for Yates Seeds in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McGregor's’ and Yates Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McGregor's
1 branded search term
- mcgregors seeds
Yates Seeds
1 branded search term
- yates seeds
Put your own brand in this comparison
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