How popular isYates Seeds in search?
In August 2026, there were an estimated 170 branded searches for Yates Seeds in New Zealand which is down 19% over the last 11 months. Yates Seeds holds 0.69% estimated Share of Search among New Zealand seed brands and is ranked 4th of 5 competitors for search popularity.
Kings Seeds68%
Egmont Seeds27.7%
Koanga3.2%Yates Seeds0.69%
McGregor's0.37%
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Which seed brands compete with Yates Seeds?
Share of Search by month for Kings Seeds, Egmont Seeds, Koanga, Yates Seeds. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Seeds | Egmont Seeds | Koanga | Yates Seeds | McGregor's |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 23.1% | 4.8% | 1.3% | 0.66% |
| Nov 2025 | 67.1% | 25.6% | 5.2% | 1.1% | 0.89% |
| Dec 2025 | 67.9% | 23.7% | 6.5% | 1% | 0.79% |
| Jan 2026 | 65.8% | 27% | 5.8% | 0.8% | 0.63% |
| Feb 2026 | 68.1% | 24.3% | 6% | 1.1% | 0.5% |
| Mar 2026 | 68.9% | 23.6% | 6.1% | 1.1% | 0.38% |
| Apr 2026 | 64.4% | 26.8% | 7% | 0.96% | 0.79% |
| May 2026 | 60.8% | 29.6% | 7.9% | 0.84% | 0.84% |
| Jun 2026 | 61% | 31.3% | 6.4% | 0.84% | 0.37% |
| Jul 2026 | 63.2% | 31.8% | 4.1% | 0.63% | 0.29% |
| Aug 2026 | 68% | 27.7% | 3.2% | 0.69% | 0.37% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68% | 16.7K | +51% | +4.8 points | |
| 2, held 2nd | 27.7% | 6.8K | +22.4% | -4.1 points | |
| 3, held 3rd | 3.2% | 780 | +9.9% | -0.9 points | |
| 4, held 4th | 0.69% | 170 | +54.5% | +0.1 points | |
| 5, held 5th | 0.37% | 90 | +80% | +0.1 points |
68%
held 1st · 16.7K estimated branded searches · +51% vs prior month · +4.8 points
27.7%
held 2nd · 6.8K estimated branded searches · +22.4% vs prior month · -4.1 points
3.
Koanga3.2%
held 3rd · 780 estimated branded searches · +9.9% vs prior month · -0.9 points
0.69%
held 4th · 170 estimated branded searches · +54.5% vs prior month · +0.1 points
0.37%
held 5th · 90 estimated branded searches · +80% vs prior month · +0.1 points
Compare search popularity between Yates Seeds and its closest rivals
How has branded search demand for Yates Seeds changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yates Seeds in New Zealand fell from 210 to 170.
- Across the 11 months ending August 2026, Yates Seeds’ estimated Share of Search among seed brands in New Zealand decreased from 1.3% to 0.69%.
How did search popularity change for New Zealand seed brands in August 2026?
5 changes
In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%.
In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%.
In August 2026, Koanga lost estimated Share of Search among seed brands in New Zealand, from 4.1% to 3.2%.
Estimated monthly branded searches for Yates Seeds in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.
How is Yates Seeds measured?
Brandwave collects information about searches that people make online using Yates Seeds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yates seeds
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Is Yates Seeds your brand?
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