Koanga vs Yates Seeds:Which is more popular by branded search in New Zealand?
In August 2026, Koanga had more branded searches than Yates Seeds among seed brands in New Zealand. Koanga was estimated to have 780 branded searches compared to Yates Seeds’ 170, and held a 3.2% Share of Search versus Yates Seeds’ 0.69%.
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Which is more popular in search, Koanga or Yates Seeds?
Compare the vegetable and flower seed brands New Zealand gardeners sow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Koanga, Yates Seeds. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Seeds | Egmont Seeds | Koanga | Yates Seeds | McGregor's |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 23.1% | 4.8% | 1.3% | 0.66% |
| Nov 2025 | 67.1% | 25.6% | 5.2% | 1.1% | 0.89% |
| Dec 2025 | 67.9% | 23.7% | 6.5% | 1% | 0.79% |
| Jan 2026 | 65.8% | 27% | 5.8% | 0.8% | 0.63% |
| Feb 2026 | 68.1% | 24.3% | 6% | 1.1% | 0.5% |
| Mar 2026 | 68.9% | 23.6% | 6.1% | 1.1% | 0.38% |
| Apr 2026 | 64.4% | 26.8% | 7% | 0.96% | 0.79% |
| May 2026 | 60.8% | 29.6% | 7.9% | 0.84% | 0.84% |
| Jun 2026 | 61% | 31.3% | 6.4% | 0.84% | 0.37% |
| Jul 2026 | 63.2% | 31.8% | 4.1% | 0.63% | 0.29% |
| Aug 2026 | 68% | 27.7% | 3.2% | 0.69% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the Koanga and Yates Seeds comparison changed over the last 12 months?
3 findings
- Koanga was ahead of Yates Seeds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand moved from 4.8% to 3.2%, and its estimated monthly branded searches moved from 800 to 780.
- Across the 11 months ending August 2026, Yates Seeds’ estimated Share of Search among seed brands in New Zealand moved from 1.3% to 0.69%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand seed brands in August 2026?
2 changes
In August 2026, Koanga lost estimated Share of Search among seed brands in New Zealand, from 4.1% to 3.2%.
Estimated monthly branded searches for Yates Seeds in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Koanga’s and Yates Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Koanga
2 branded search terms
- koanga institute
- koanga seeds
Yates Seeds
1 branded search term
- yates seeds
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.