Kings Seeds vs McGregor's:Which is more popular by branded search in New Zealand?
In August 2026, Kings Seeds had more branded searches than McGregor's among seed brands in New Zealand. Kings Seeds was estimated to have 16.7K branded searches compared to McGregor's’ 90, and held a 68% Share of Search versus McGregor's’ 0.37%.
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Which is more popular in search, Kings Seeds or McGregor's?
Compare the vegetable and flower seed brands New Zealand gardeners sow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kings Seeds, McGregor's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Seeds | Egmont Seeds | Koanga | Yates Seeds | McGregor's |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 23.1% | 4.8% | 1.3% | 0.66% |
| Nov 2025 | 67.1% | 25.6% | 5.2% | 1.1% | 0.89% |
| Dec 2025 | 67.9% | 23.7% | 6.5% | 1% | 0.79% |
| Jan 2026 | 65.8% | 27% | 5.8% | 0.8% | 0.63% |
| Feb 2026 | 68.1% | 24.3% | 6% | 1.1% | 0.5% |
| Mar 2026 | 68.9% | 23.6% | 6.1% | 1.1% | 0.38% |
| Apr 2026 | 64.4% | 26.8% | 7% | 0.96% | 0.79% |
| May 2026 | 60.8% | 29.6% | 7.9% | 0.84% | 0.84% |
| Jun 2026 | 61% | 31.3% | 6.4% | 0.84% | 0.37% |
| Jul 2026 | 63.2% | 31.8% | 4.1% | 0.63% | 0.29% |
| Aug 2026 | 68% | 27.7% | 3.2% | 0.69% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the Kings Seeds and McGregor's comparison changed over the last 12 months?
3 findings
- Kings Seeds was ahead of McGregor's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seed brands in New Zealand moved from 70.2% to 68%, and its estimated monthly branded searches moved from 11.7K to 16.7K.
- Across the 11 months ending August 2026, McGregor's’ estimated Share of Search among seed brands in New Zealand moved from 0.66% to 0.37%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand seed brands in August 2026?
2 changes
In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%.
Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kings Seeds’ and McGregor's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kings Seeds
8 branded search terms
- kings seeds
- kings seeds near me
- kings seeds nz
- kings seeds online
- kings seeds vegetable seeds
- kingsseeds
- kingsseeds co nz
- kingsseeds nz
McGregor's
1 branded search term
- mcgregors seeds
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.