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Ride-hailing apps and taxis in New Zealand:Which brands are most popular in search?

In August 2026, Uber was the most searched among ride-hailing apps and taxis in New Zealand, with an estimated 19.3K branded searches and 63.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Uber63.4%
  2. DiDi19.7%
  3. Corporate Cabs8.2%
  4. Blue Bubble Taxi6.4%
  5. Alert Taxis1.6%
  6. Green Cabs0.69%

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Share of SearchLeaderboard

Compare the ride-hailing apps and taxi companies New Zealanders book rides with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ride-hailing apps and taxis in New Zealand, by month

Share of Search by month for Uber, DiDi, Corporate Cabs, Blue Bubble Taxi. The figures are in the table below the chart.

View monthly share of search table
MonthUberDiDiCorporate CabsBlue Bubble TaxiAlert TaxisGreen Cabs
Oct 202552.4%25%11.9%7.9%2.4%0.48%
Nov 202555.9%19.9%11.5%9.4%2.8%0.57%
Dec 202558.9%19%9.5%9.4%2.8%0.46%
Jan 202664.6%16.3%8.1%8%2.4%0.54%
Feb 202660%15.4%11.7%9.5%2.9%0.55%
Mar 202662.5%13.7%12.6%8.4%2.5%0.41%
Apr 202664.7%15.5%9.7%7.7%1.9%0.44%
May 202658.7%24.2%8.2%6.5%2%0.4%
Jun 202661.4%22.2%7.9%6.2%2%0.38%
Jul 202659.4%23.6%8.9%5.9%1.8%0.47%
Aug 202663.4%19.7%8.2%6.4%1.6%0.69%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Uber

    63.4%

    held 1st · 19.3K estimated branded searches · +16.4% vs prior month · +4 points

  2. 2.DiDi

    19.7%

    held 2nd · 6K estimated branded searches · -8.8% vs prior month · -3.9 points

  3. 3.Corporate Cabs

    8.2%

    held 3rd · 2.5K estimated branded searches · 0% vs prior month · -0.7 points

  4. 4.Blue Bubble Taxi

    6.4%

    held 4th · 1.9K estimated branded searches · +18.3% vs prior month · +0.5 points

  5. 5.Alert Taxis

    1.6%

    held 5th · 490 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Green Cabs

    0.69%

    held 6th · 210 estimated branded searches · +61.5% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among ride-hailing apps and taxis in New Zealand?

In August 2026, Uber was the most searched among ride-hailing apps and taxis in New Zealand, with an estimated 19.3K branded searches and 63.4% estimated Share of Search within this set. DiDi is in 2nd place, 43.7 percentage points behind at 19.7% Share of Search.

New Zealand ride-hailing apps and taxis, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Uber52.4% → 63.4%64.7%Apr 202652.4%Oct 20251st
DiDi25% → 19.7%25%Oct 202513.7%Mar 20262nd
Corporate Cabs11.9% → 8.2%12.6%Mar 20267.9%Jun 20263rd
Blue Bubble Taxi7.9% → 6.4%9.5%Feb 20265.9%Jul 20264th
Alert Taxis2.4% → 1.6%2.9%Feb 20261.6%Aug 20265th
Green Cabs0.48% → 0.69%0.69%Aug 20260.38%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand increased from 52.4% to 63.4%.
  • Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand decreased from 25% to 19.7%.
  • Across the 11 months ending August 2026, Corporate Cabs’ estimated Share of Search among ride-hailing apps and taxis in New Zealand decreased from 11.9% to 8.2%.
  • Across the 11 months ending August 2026, Blue Bubble Taxi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand decreased from 7.9% to 6.4%.
  • Across the 11 months ending August 2026, Alert Taxis’ estimated Share of Search among ride-hailing apps and taxis in New Zealand decreased from 2.4% to 1.6%.
  • Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 64.7% in April 2026 and was lowest at 52.4% in October 2025.
  • Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 25% in October 2025 and was lowest at 13.7% in March 2026.
  • Across the 11 months ending August 2026, Corporate Cabs’ estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 12.6% in March 2026 and was lowest at 7.9% in June 2026.
  • Across the 11 months ending August 2026, Blue Bubble Taxi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 9.5% in February 2026 and was lowest at 5.9% in July 2026.
  • Across the 11 months ending August 2026, Alert Taxis’ estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 2.9% in February 2026 and was lowest at 1.6% in August 2026.
  • Across the 11 months ending August 2026, Green Cabs held steady: its estimated Share of Search among ride-hailing apps and taxis in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand ride-hailing apps and taxis in August 2026?

  1. In August 2026, Uber gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 59.4% to 63.4%.

  2. In August 2026, Blue Bubble Taxi gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 5.9% to 6.4%.

  3. In August 2026, DiDi lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 23.6% to 19.7%.

  4. In August 2026, Corporate Cabs lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 8.9% to 8.2%.

  5. Estimated monthly branded searches for Green Cabs in New Zealand rose 75% over 11 measured months, from 120 to 210 in August 2026.

  6. Estimated monthly branded searches for Alert Taxis in New Zealand fell 19.7% over 11 measured months, from 610 to 490 in August 2026.

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