DiDi vs Uber:Which is more popular by branded search in New Zealand?
In August 2026, Uber had more branded searches than DiDi among ride-hailing apps and taxis in New Zealand. Uber was estimated to have 19.3K branded searches compared to DiDi’s 6K, and held a 63.4% Share of Search versus DiDi’s 19.7%.
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Which is more popular in search, DiDi or Uber?
Compare the ride-hailing apps and taxi companies New Zealanders book rides with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Uber, DiDi. The figures are in the table below the chart.
View monthly share of search table
| Month | Uber | DiDi | Corporate Cabs | Blue Bubble Taxi | Alert Taxis | Green Cabs |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 25% | 11.9% | 7.9% | 2.4% | 0.48% |
| Nov 2025 | 55.9% | 19.9% | 11.5% | 9.4% | 2.8% | 0.57% |
| Dec 2025 | 58.9% | 19% | 9.5% | 9.4% | 2.8% | 0.46% |
| Jan 2026 | 64.6% | 16.3% | 8.1% | 8% | 2.4% | 0.54% |
| Feb 2026 | 60% | 15.4% | 11.7% | 9.5% | 2.9% | 0.55% |
| Mar 2026 | 62.5% | 13.7% | 12.6% | 8.4% | 2.5% | 0.41% |
| Apr 2026 | 64.7% | 15.5% | 9.7% | 7.7% | 1.9% | 0.44% |
| May 2026 | 58.7% | 24.2% | 8.2% | 6.5% | 2% | 0.4% |
| Jun 2026 | 61.4% | 22.2% | 7.9% | 6.2% | 2% | 0.38% |
| Jul 2026 | 59.4% | 23.6% | 8.9% | 5.9% | 1.8% | 0.47% |
| Aug 2026 | 63.4% | 19.7% | 8.2% | 6.4% | 1.6% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
How has the DiDi and Uber comparison changed over the last 12 months?
3 findings
- Uber was ahead of DiDi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand moved from 25% to 19.7%, and its estimated monthly branded searches moved from 6.3K to 6K.
- Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand moved from 52.4% to 63.4%, and its estimated monthly branded searches moved from 13.2K to 19.3K.
How did search popularity change for New Zealand ride-hailing apps and taxis in August 2026?
2 changes
In August 2026, Uber gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 59.4% to 63.4%.
In August 2026, DiDi lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 23.6% to 19.7%.
How each brand is measured
Brandwave collects information about searches that people make online using DiDi’s and Uber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DiDi
13 branded search terms
- didi
- didi app
- didi australia
- didi chuxing
- didi near me
- didi new zealand
- didi nz
- didi online
- didi promo
- didi ride
- didi taxi
- didi uber
- didi voucher
Uber
14 branded search terms
- nz uber
- uber app
- uber app nz
- uber auckland nz
- uber black nz
- uber contact nz
- uber dunedin nz
- uber nelson nz
- uber nz
- uber queenstown nz
- uber ride
- uber ride nz
- uber taxi
- uber wellington nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.