Brandwave

How popular isUber in search?

In August 2026, there were an estimated 19.3K branded searches for Uber in New Zealand which is up 46.5% over the last 11 months. Uber holds 63.4% estimated Share of Search among New Zealand ride-hailing apps and taxis and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Uber63.4%
  2. DiDi19.7%
  3. Corporate Cabs8.2%
  4. Blue Bubble Taxi6.4%
  5. Alert Taxis1.6%
  6. Green Cabs0.69%
Uber website (opens in a new tab)

Follow Uber and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ride-hailing apps and taxis compete with Uber?

Uber against ride-hailing apps and taxis in New Zealand, by month

Share of Search by month for Uber, DiDi, Corporate Cabs, Blue Bubble Taxi. The figures are in the table below the chart.

View monthly share of search table
MonthUberDiDiCorporate CabsBlue Bubble TaxiAlert TaxisGreen Cabs
Oct 202552.4%25%11.9%7.9%2.4%0.48%
Nov 202555.9%19.9%11.5%9.4%2.8%0.57%
Dec 202558.9%19%9.5%9.4%2.8%0.46%
Jan 202664.6%16.3%8.1%8%2.4%0.54%
Feb 202660%15.4%11.7%9.5%2.9%0.55%
Mar 202662.5%13.7%12.6%8.4%2.5%0.41%
Apr 202664.7%15.5%9.7%7.7%1.9%0.44%
May 202658.7%24.2%8.2%6.5%2%0.4%
Jun 202661.4%22.2%7.9%6.2%2%0.38%
Jul 202659.4%23.6%8.9%5.9%1.8%0.47%
Aug 202663.4%19.7%8.2%6.4%1.6%0.69%
Sep 2026——————

  1. 1.Uber

    63.4%

    held 1st · 19.3K estimated branded searches · +16.4% vs prior month · +4 points

  2. 2.DiDi

    19.7%

    held 2nd · 6K estimated branded searches · -8.8% vs prior month · -3.9 points

  3. 3.Corporate Cabs

    8.2%

    held 3rd · 2.5K estimated branded searches · 0% vs prior month · -0.7 points

  4. 4.Blue Bubble Taxi

    6.4%

    held 4th · 1.9K estimated branded searches · +18.3% vs prior month · +0.5 points

  5. 5.Alert Taxis

    1.6%

    held 5th · 490 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Green Cabs

    0.69%

    held 6th · 210 estimated branded searches · +61.5% vs prior month · +0.2 points

Compare search popularity between Uber and its closest rivals

How has branded search demand for Uber changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Uber in New Zealand rose from 13.2K to 19.3K.
  • Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand increased from 52.4% to 63.4%.
  • Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 64.7% in April 2026 and was lowest at 52.4% in October 2025.

How did search popularity change for New Zealand ride-hailing apps and taxis in August 2026?

  1. In August 2026, Uber gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 59.4% to 63.4%.

  2. In August 2026, Blue Bubble Taxi gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 5.9% to 6.4%.

  3. In August 2026, DiDi lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 23.6% to 19.7%.

  4. In August 2026, Corporate Cabs lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 8.9% to 8.2%.

  5. Estimated monthly branded searches for Green Cabs in New Zealand rose 75% over 11 measured months, from 120 to 210 in August 2026.

  6. Estimated monthly branded searches for Alert Taxis in New Zealand fell 19.7% over 11 measured months, from 610 to 490 in August 2026.

How is Uber measured?

Brandwave collects information about searches that people make online using Uber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • nz uber
  • uber app
  • uber app nz
  • uber auckland nz
  • uber black nz
  • uber contact nz
  • uber dunedin nz
  • uber nelson nz
  • uber nz
  • uber queenstown nz
  • uber ride
  • uber ride nz
  • uber taxi
  • uber wellington nz

How the Brand Demand Index is measured

Who owns Uber?

Uber is owned by Uber. Brandwave also tracks Uber Eats, owned by the same company, in New Zealand.

Do you work for Uber? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Uber your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record