Blue Bubble Taxi vs DiDi:Which is more popular by branded search in New Zealand?
In August 2026, DiDi had more branded searches than Blue Bubble Taxi among ride-hailing apps and taxis in New Zealand. DiDi was estimated to have 6K branded searches compared to Blue Bubble Taxi’s 1.9K, and held a 19.7% Share of Search versus Blue Bubble Taxi’s 6.4%.
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Which is more popular in search, Blue Bubble Taxi or DiDi?
Compare the ride-hailing apps and taxi companies New Zealanders book rides with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DiDi, Blue Bubble Taxi. The figures are in the table below the chart.
View monthly share of search table
| Month | Uber | DiDi | Corporate Cabs | Blue Bubble Taxi | Alert Taxis | Green Cabs |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 25% | 11.9% | 7.9% | 2.4% | 0.48% |
| Nov 2025 | 55.9% | 19.9% | 11.5% | 9.4% | 2.8% | 0.57% |
| Dec 2025 | 58.9% | 19% | 9.5% | 9.4% | 2.8% | 0.46% |
| Jan 2026 | 64.6% | 16.3% | 8.1% | 8% | 2.4% | 0.54% |
| Feb 2026 | 60% | 15.4% | 11.7% | 9.5% | 2.9% | 0.55% |
| Mar 2026 | 62.5% | 13.7% | 12.6% | 8.4% | 2.5% | 0.41% |
| Apr 2026 | 64.7% | 15.5% | 9.7% | 7.7% | 1.9% | 0.44% |
| May 2026 | 58.7% | 24.2% | 8.2% | 6.5% | 2% | 0.4% |
| Jun 2026 | 61.4% | 22.2% | 7.9% | 6.2% | 2% | 0.38% |
| Jul 2026 | 59.4% | 23.6% | 8.9% | 5.9% | 1.8% | 0.47% |
| Aug 2026 | 63.4% | 19.7% | 8.2% | 6.4% | 1.6% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blue Bubble Taxi and DiDi comparison changed over the last 12 months?
3 findings
- DiDi was ahead of Blue Bubble Taxi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Bubble Taxi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand moved from 7.9% to 6.4%, and its estimated monthly branded searches moved from 2K to 1.9K.
- Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand moved from 25% to 19.7%, and its estimated monthly branded searches moved from 6.3K to 6K.
How did search popularity change for New Zealand ride-hailing apps and taxis in August 2026?
2 changes
In August 2026, Blue Bubble Taxi gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 5.9% to 6.4%.
In August 2026, DiDi lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 23.6% to 19.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Bubble Taxi’s and DiDi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Bubble Taxi
4 branded search terms
- blue bubble taxi
- blue bubble taxi app
- blue bubble taxi hamilton
- blue bubble taxis nz
DiDi
13 branded search terms
- didi
- didi app
- didi australia
- didi chuxing
- didi near me
- didi new zealand
- didi nz
- didi online
- didi promo
- didi ride
- didi taxi
- didi uber
- didi voucher
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.