Brandwave

Rental car companies in New Zealand:Which brands are most popular in search?

In August 2026, Snap Rentals was the most searched among rental car companies in New Zealand, with an estimated 19.7K branded searches and 16.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Snap Rentals16.6%
  2. Avis14.1%
  3. Hertz14%
  4. Apex Car Rentals10.5%
  5. Budget10%
  6. GO Rentals9.4%
  7. Ezi Car Rental7.9%
  8. Europcar6%
  9. Jucy5.1%
  10. Enterprise Rent-A-Car2.5%
  11. +2 more

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Share of SearchLeaderboard

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rental car companies in New Zealand, by month

Share of Search by month for Snap Rentals, Avis, Hertz, Apex Car Rentals, Budget, GO Rentals, Ezi Car Rental, Europcar, Jucy, Enterprise Rent-A-Car, Thrifty. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

This month’s ranking, August 2026

  1. 1.Snap Rentals

    16.6%

    held 1st · 19.7K estimated branded searches · +19.3% vs prior month · +1.7 points

  2. 2.Avis

    14.1%

    held 2nd · 16.7K estimated branded searches · +1.7% vs prior month · -0.7 points

  3. 3.Hertz

    14%

    held 3rd · 16.6K estimated branded searches · +16.2% vs prior month · +1.1 points

  4. 4.Apex Car Rentals

    10.5%

    held 4th · 12.4K estimated branded searches · +0.73% vs prior month · -0.6 points

  5. 5.Budget

    10%

    moved from 6th to 5th · 11.8K estimated branded searches · +15.2% vs prior month · +0.7 points

  6. 6.GO Rentals

    9.4%

    moved from 5th to 6th · 11.2K estimated branded searches · +4.4% vs prior month · -0.2 points

  7. 7.Ezi Car Rental

    7.9%

    held 7th · 9.3K estimated branded searches · +2.1% vs prior month · -0.4 points

  8. 8.Europcar

    6%

    held 8th · 7.1K estimated branded searches · -3% vs prior month · -0.6 points

  9. 9.Jucy

    5.1%

    held 9th · 6K estimated branded searches · -0.5% vs prior month · -0.4 points

  10. 10.Enterprise Rent-A-Car

    2.5%

    held 10th · 3K estimated branded searches · -0.67% vs prior month · -0.2 points

  11. 11.Thrifty

    2.5%

    held 11th · 2.9K estimated branded searches · 0% vs prior month · -0.2 points

  12. 12.Ace Rental Cars

    1.4%

    held 12th · 1.7K estimated branded searches · -6.7% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among rental car companies in New Zealand?

In August 2026, Snap Rentals was the most searched among rental car companies in New Zealand, with an estimated 19.7K branded searches and 16.6% estimated Share of Search within this set. Avis is in 2nd place, 2.5 percentage points behind at 14.1% Share of Search.

New Zealand rental car companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Snap Rentals14.5% → 16.6%16.8%Dec 202512.3%Mar 20262nd → 1st
Avis13.3% → 14.1%15.9%Mar 202611.9%Dec 20253rd → 2nd
Hertz14.9% → 14%15.8%Mar 202612.9%Jul 20261st → 3rd
Apex Car Rentals10.5%13.5%Apr 202610.5%Aug 20264th
Budget8.7% → 10%11.2%May 20267.6%Dec 20257th → 5th
GO Rentals9% → 9.4%9.7%Jul 20268.1%Apr 20266th
Ezi Car Rental10.4% → 7.9%11.7%Nov 20257.5%Apr 20265th → 7th
Europcar6.8% → 6%8.7%Feb 20266%Aug 20268th
Jucy6.1% → 5.1%6.1%Oct 20255.1%Aug 20269th
Enterprise Rent-A-Car1.6% → 2.5%2.7%Jul 20261.4%Jan 202611th → 10th
Thrifty2.7% → 2.5%2.7%Jun 20261.9%Feb 202610th → 11th
Ace Rental Cars1.5% → 1.4%2%Feb 20261.2%Jun 202612th

Each finding as a sentence

  • Across the 11 months ending August 2026, Snap Rentals’ estimated Share of Search among rental car companies in New Zealand increased from 14.5% to 16.6%.
  • Across the 11 months ending August 2026, Avis’ estimated Share of Search among rental car companies in New Zealand increased from 13.3% to 14.1%.
  • Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand decreased from 14.9% to 14%.
  • Across the 11 months ending August 2026, Budget’s estimated Share of Search among rental car companies in New Zealand increased from 8.7% to 10%.
  • Across the 11 months ending August 2026, Ezi Car Rental’s estimated Share of Search among rental car companies in New Zealand decreased from 10.4% to 7.9%.
  • Across the 11 months ending August 2026, Europcar’s estimated Share of Search among rental car companies in New Zealand decreased from 6.8% to 6%.
  • Across the 11 months ending August 2026, Jucy’s estimated Share of Search among rental car companies in New Zealand decreased from 6.1% to 5.1%.
  • Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies in New Zealand increased from 1.6% to 2.5%.
  • Across the 11 months ending August 2026, Snap Rentals’ estimated Share of Search among rental car companies in New Zealand peaked at 16.8% in December 2025 and was lowest at 12.3% in March 2026.
  • Across the 11 months ending August 2026, Avis’ estimated Share of Search among rental car companies in New Zealand peaked at 15.9% in March 2026 and was lowest at 11.9% in December 2025.
  • Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand peaked at 15.8% in March 2026 and was lowest at 12.9% in July 2026.
  • Across the 11 months ending August 2026, Apex Car Rentals’ estimated Share of Search among rental car companies in New Zealand peaked at 13.5% in April 2026 and was lowest at 10.5% in August 2026.
  • Across the 11 months ending August 2026, Budget’s estimated Share of Search among rental car companies in New Zealand peaked at 11.2% in May 2026 and was lowest at 7.6% in December 2025.
  • Across the 11 months ending August 2026, GO Rentals’ estimated Share of Search among rental car companies in New Zealand peaked at 9.7% in July 2026 and was lowest at 8.1% in April 2026.
  • Across the 11 months ending August 2026, Ezi Car Rental’s estimated Share of Search among rental car companies in New Zealand peaked at 11.7% in November 2025 and was lowest at 7.5% in April 2026.
  • Across the 11 months ending August 2026, Europcar’s estimated Share of Search among rental car companies in New Zealand peaked at 8.7% in February 2026 and was lowest at 6% in August 2026.
  • Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.4% in January 2026.
  • Across the 11 months ending August 2026, Snap Rentals rose from 2nd to 1st among rental car companies in New Zealand.
  • Across the 11 months ending August 2026, Avis rose from 3rd to 2nd among rental car companies in New Zealand.
  • Across the 11 months ending August 2026, Hertz fell from 1st to 3rd among rental car companies in New Zealand.
  • Across the 11 months ending August 2026, Budget rose from 7th to 5th among rental car companies in New Zealand.
  • Across the 11 months ending August 2026, Ezi Car Rental fell from 5th to 7th among rental car companies in New Zealand.
  • Across the 11 months ending August 2026, Enterprise Rent-A-Car rose from 11th to 10th among rental car companies in New Zealand.
  • Across the 11 months ending August 2026, Thrifty fell from 10th to 11th among rental car companies in New Zealand.
  • Across the 11 months ending August 2026, Apex Car Rentals, GO Rentals and Ace Rental Cars held steady: their estimated Share of Search among rental car companies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.

  2. In August 2026, Snap Rentals gained estimated Share of Search among rental car companies in New Zealand, from 14.9% to 16.6%.

  3. In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.

  4. In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.

  5. In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%.

  6. In August 2026, Europcar lost estimated Share of Search among rental car companies in New Zealand, from 6.6% to 6%.

  7. Estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose 39.2% over 11 measured months, from 2.1K to 3K in August 2026.

  8. Estimated monthly branded searches for Ezi Car Rental in New Zealand fell 33% over 11 measured months, from 13.9K to 9.3K in August 2026.

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