Avis vs Budget:Which is more popular by branded search in New Zealand?
In August 2026, Avis had more branded searches than Budget among rental car companies in New Zealand. Avis was estimated to have 16.7K branded searches compared to Budget’s 11.8K, and held a 14.1% Share of Search versus Budget’s 10%.
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Which is more popular in search, Avis or Budget?
Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avis, Budget. The figures are in the table below the chart.
View monthly share of search table
| Month | Snap Rentals | Avis | Hertz | Apex Car Rentals | Budget | GO Rentals | Ezi Car Rental | Europcar | Jucy | Enterprise Rent-A-Car | Thrifty | Ace Rental Cars |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.5% | 13.3% | 14.9% | 10.5% | 8.7% | 9% | 10.4% | 6.8% | 6.1% | 1.6% | 2.7% | 1.5% |
| Nov 2025 | 13.6% | 12.5% | 14.3% | 11.7% | 8.5% | 9.1% | 11.7% | 7.5% | 5.7% | 1.7% | 2% | 1.9% |
| Dec 2025 | 16.8% | 11.9% | 14.3% | 10.9% | 7.6% | 9.3% | 10.2% | 7.9% | 5.8% | 1.5% | 2.1% | 1.7% |
| Jan 2026 | 13.9% | 13.1% | 14.5% | 12.3% | 8.8% | 8.5% | 10.2% | 7.9% | 5.7% | 1.4% | 2.2% | 1.5% |
| Feb 2026 | 12.9% | 14.3% | 14.2% | 12.5% | 8.2% | 8.9% | 9.4% | 8.7% | 5.6% | 1.5% | 1.9% | 2% |
| Mar 2026 | 12.3% | 15.9% | 15.8% | 13% | 8.1% | 8.4% | 8.8% | 7% | 5.8% | 1.4% | 1.9% | 1.7% |
| Apr 2026 | 15.6% | 13.3% | 13.4% | 13.5% | 10% | 8.1% | 7.5% | 7.1% | 6.1% | 1.8% | 2.4% | 1.2% |
| May 2026 | 14.1% | 14% | 13.8% | 12.5% | 11.2% | 8.8% | 7.9% | 6.4% | 5.4% | 2.1% | 2.6% | 1.3% |
| Jun 2026 | 12.5% | 15.3% | 14.9% | 12.2% | 9.4% | 9.5% | 8.5% | 6.8% | 5.2% | 1.7% | 2.7% | 1.2% |
| Jul 2026 | 14.9% | 14.9% | 12.9% | 11.1% | 9.2% | 9.7% | 8.2% | 6.6% | 5.4% | 2.7% | 2.6% | 1.6% |
| Aug 2026 | 16.6% | 14.1% | 14% | 10.5% | 10% | 9.4% | 7.9% | 6% | 5.1% | 2.5% | 2.5% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Avis and Budget comparison changed over the last 12 months?
3 findings
- Avis was ahead of Budget in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among rental car companies in New Zealand moved from 13.3% to 14.1%, and its estimated monthly branded searches moved from 17.8K to 16.7K.
- Across the 11 months ending August 2026, Budget’s estimated Share of Search among rental car companies in New Zealand moved from 8.7% to 10%, and its estimated monthly branded searches moved from 11.7K to 11.8K.
How did search popularity change for New Zealand rental car companies in August 2026?
2 changes
In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.
In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Avis’ and Budget’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avis
19 branded search terms
- avis
- avis airport
- avis and budget
- avis au
- avis auckland airport
- avis budget rental
- avis car
- avis car rental
- avis co nz
- avis hamilton
- avis hamilton airport
- avis near me
- avis nz
- avis online
- avis preferred
- avis rental
- avis rental airport
- avis rental near me
- avis sa
Budget
7 branded search terms
- budget auckland airport
- budget car hire
- budget car rental
- budget car rental airport
- budget car rental near me
- budget car rental truck
- budget nz
Put your own brand in this comparison
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