Brandwave

How popular isBudget in search?

In August 2026, there were an estimated 11.8K branded searches for Budget in New Zealand which held steady over the last 11 months. Budget holds 10% estimated Share of Search among New Zealand rental car companies and is ranked 5th of 12 competitors for search popularity.

Share of Search, August 2026
  1. Snap Rentals16.6%
  2. Avis14.1%
  3. Hertz14%
  4. Apex Car Rentals10.5%
  5. Budget10%
  6. GO Rentals9.4%
  7. Ezi Car Rental7.9%
  8. Europcar6%
  9. Jucy5.1%
  10. Enterprise Rent-A-Car2.5%
  11. +2 more
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Which rental car companies compete with Budget?

Budget against rental car companies in New Zealand, by month

Share of Search by month for Snap Rentals, Avis, Hertz, Apex Car Rentals, Budget, GO Rentals, Ezi Car Rental, Europcar, Jucy, Enterprise Rent-A-Car, Thrifty. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

  1. 1.Snap Rentals

    16.6%

    held 1st · 19.7K estimated branded searches · +19.3% vs prior month · +1.7 points

  2. 2.Avis

    14.1%

    held 2nd · 16.7K estimated branded searches · +1.7% vs prior month · -0.7 points

  3. 3.Hertz

    14%

    held 3rd · 16.6K estimated branded searches · +16.2% vs prior month · +1.1 points

  4. 4.Apex Car Rentals

    10.5%

    held 4th · 12.4K estimated branded searches · +0.73% vs prior month · -0.6 points

  5. 5.Budget

    10%

    moved from 6th to 5th · 11.8K estimated branded searches · +15.2% vs prior month · +0.7 points

  6. 6.GO Rentals

    9.4%

    moved from 5th to 6th · 11.2K estimated branded searches · +4.4% vs prior month · -0.2 points

  7. 7.Ezi Car Rental

    7.9%

    held 7th · 9.3K estimated branded searches · +2.1% vs prior month · -0.4 points

  8. 8.Europcar

    6%

    held 8th · 7.1K estimated branded searches · -3% vs prior month · -0.6 points

  9. 9.Jucy

    5.1%

    held 9th · 6K estimated branded searches · -0.5% vs prior month · -0.4 points

  10. 10.Enterprise Rent-A-Car

    2.5%

    held 10th · 3K estimated branded searches · -0.67% vs prior month · -0.2 points

  11. 11.Thrifty

    2.5%

    held 11th · 2.9K estimated branded searches · 0% vs prior month · -0.2 points

  12. 12.Ace Rental Cars

    1.4%

    held 12th · 1.7K estimated branded searches · -6.7% vs prior month · -0.2 points

Compare search popularity between Budget and its closest rivals

How has branded search demand for Budget changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Budget in New Zealand held steady, from 11.7K to 11.8K.
  • Across the 11 months ending August 2026, Budget’s estimated Share of Search among rental car companies in New Zealand increased from 8.7% to 10%.
  • Across the 11 months ending August 2026, Budget’s estimated Share of Search among rental car companies in New Zealand peaked at 11.2% in May 2026 and was lowest at 7.6% in December 2025.
  • Across the 11 months ending August 2026, Budget rose from 7th to 5th among rental car companies in New Zealand.

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.

  2. In August 2026, Snap Rentals gained estimated Share of Search among rental car companies in New Zealand, from 14.9% to 16.6%.

  3. In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.

  4. In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.

  5. In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%.

  6. In August 2026, Europcar lost estimated Share of Search among rental car companies in New Zealand, from 6.6% to 6%.

How is Budget measured?

Brandwave collects information about searches that people make online using Budget’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • budget auckland airport
  • budget car hire
  • budget car rental
  • budget car rental airport
  • budget car rental near me
  • budget car rental truck
  • budget nz

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How the Brand Demand Index is measured

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