Budget vs GO Rentals:Which is more popular by branded search in New Zealand?
In August 2026, Budget had more branded searches than GO Rentals among rental car companies in New Zealand. Budget was estimated to have 11.8K branded searches compared to GO Rentals’ 11.2K, and held a 10% Share of Search versus GO Rentals’ 9.4%.
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Which is more popular in search, Budget or GO Rentals?
Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Budget, GO Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | Snap Rentals | Avis | Hertz | Apex Car Rentals | Budget | GO Rentals | Ezi Car Rental | Europcar | Jucy | Enterprise Rent-A-Car | Thrifty | Ace Rental Cars |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.5% | 13.3% | 14.9% | 10.5% | 8.7% | 9% | 10.4% | 6.8% | 6.1% | 1.6% | 2.7% | 1.5% |
| Nov 2025 | 13.6% | 12.5% | 14.3% | 11.7% | 8.5% | 9.1% | 11.7% | 7.5% | 5.7% | 1.7% | 2% | 1.9% |
| Dec 2025 | 16.8% | 11.9% | 14.3% | 10.9% | 7.6% | 9.3% | 10.2% | 7.9% | 5.8% | 1.5% | 2.1% | 1.7% |
| Jan 2026 | 13.9% | 13.1% | 14.5% | 12.3% | 8.8% | 8.5% | 10.2% | 7.9% | 5.7% | 1.4% | 2.2% | 1.5% |
| Feb 2026 | 12.9% | 14.3% | 14.2% | 12.5% | 8.2% | 8.9% | 9.4% | 8.7% | 5.6% | 1.5% | 1.9% | 2% |
| Mar 2026 | 12.3% | 15.9% | 15.8% | 13% | 8.1% | 8.4% | 8.8% | 7% | 5.8% | 1.4% | 1.9% | 1.7% |
| Apr 2026 | 15.6% | 13.3% | 13.4% | 13.5% | 10% | 8.1% | 7.5% | 7.1% | 6.1% | 1.8% | 2.4% | 1.2% |
| May 2026 | 14.1% | 14% | 13.8% | 12.5% | 11.2% | 8.8% | 7.9% | 6.4% | 5.4% | 2.1% | 2.6% | 1.3% |
| Jun 2026 | 12.5% | 15.3% | 14.9% | 12.2% | 9.4% | 9.5% | 8.5% | 6.8% | 5.2% | 1.7% | 2.7% | 1.2% |
| Jul 2026 | 14.9% | 14.9% | 12.9% | 11.1% | 9.2% | 9.7% | 8.2% | 6.6% | 5.4% | 2.7% | 2.6% | 1.6% |
| Aug 2026 | 16.6% | 14.1% | 14% | 10.5% | 10% | 9.4% | 7.9% | 6% | 5.1% | 2.5% | 2.5% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Budget and GO Rentals comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Budget took it in January 2026, GO Rentals took it in February 2026, Budget took it in April 2026, GO Rentals took it in June 2026, Budget took it in August 2026.
- Across the 11 months ending August 2026, Budget’s estimated Share of Search among rental car companies in New Zealand moved from 8.7% to 10%, and its estimated monthly branded searches moved from 11.7K to 11.8K.
- Across the 11 months ending August 2026, GO Rentals’ estimated Share of Search among rental car companies in New Zealand moved from 9% to 9.4%, and its estimated monthly branded searches moved from 12K to 11.2K.
How did search popularity change for New Zealand rental car companies in August 2026?
1 change
In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Budget’s and GO Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget
7 branded search terms
- budget auckland airport
- budget car hire
- budget car rental
- budget car rental airport
- budget car rental near me
- budget car rental truck
- budget nz
GO Rentals
11 branded search terms
- go rentals
- go rentals airport
- go rentals auckland airport
- go rentals car rental
- go rentals near me
- go rentals new zealand
- go rentals nz
- gorentals
- gorentals auckland airport
- gorentals co nz
- gorentals nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.