Avis vs Hertz:Which is more popular by branded search in New Zealand?
In August 2026, Avis and Hertz were level on Share of Search among rental car companies in New Zealand, with an estimated 16.7K versus 16.6K branded searches, at 14.1% and 14% estimated Share of Search.
Follow Avis vs Hertz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Avis or Hertz?
Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avis, Hertz. The figures are in the table below the chart.
View monthly share of search table
| Month | Snap Rentals | Avis | Hertz | Apex Car Rentals | Budget | GO Rentals | Ezi Car Rental | Europcar | Jucy | Enterprise Rent-A-Car | Thrifty | Ace Rental Cars |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.5% | 13.3% | 14.9% | 10.5% | 8.7% | 9% | 10.4% | 6.8% | 6.1% | 1.6% | 2.7% | 1.5% |
| Nov 2025 | 13.6% | 12.5% | 14.3% | 11.7% | 8.5% | 9.1% | 11.7% | 7.5% | 5.7% | 1.7% | 2% | 1.9% |
| Dec 2025 | 16.8% | 11.9% | 14.3% | 10.9% | 7.6% | 9.3% | 10.2% | 7.9% | 5.8% | 1.5% | 2.1% | 1.7% |
| Jan 2026 | 13.9% | 13.1% | 14.5% | 12.3% | 8.8% | 8.5% | 10.2% | 7.9% | 5.7% | 1.4% | 2.2% | 1.5% |
| Feb 2026 | 12.9% | 14.3% | 14.2% | 12.5% | 8.2% | 8.9% | 9.4% | 8.7% | 5.6% | 1.5% | 1.9% | 2% |
| Mar 2026 | 12.3% | 15.9% | 15.8% | 13% | 8.1% | 8.4% | 8.8% | 7% | 5.8% | 1.4% | 1.9% | 1.7% |
| Apr 2026 | 15.6% | 13.3% | 13.4% | 13.5% | 10% | 8.1% | 7.5% | 7.1% | 6.1% | 1.8% | 2.4% | 1.2% |
| May 2026 | 14.1% | 14% | 13.8% | 12.5% | 11.2% | 8.8% | 7.9% | 6.4% | 5.4% | 2.1% | 2.6% | 1.3% |
| Jun 2026 | 12.5% | 15.3% | 14.9% | 12.2% | 9.4% | 9.5% | 8.5% | 6.8% | 5.2% | 1.7% | 2.7% | 1.2% |
| Jul 2026 | 14.9% | 14.9% | 12.9% | 11.1% | 9.2% | 9.7% | 8.2% | 6.6% | 5.4% | 2.7% | 2.6% | 1.6% |
| Aug 2026 | 16.6% | 14.1% | 14% | 10.5% | 10% | 9.4% | 7.9% | 6% | 5.1% | 2.5% | 2.5% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Avis and Hertz comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Avis took it in February 2026, Hertz took it in April 2026, Avis took it in May 2026.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among rental car companies in New Zealand moved from 13.3% to 14.1%, and its estimated monthly branded searches moved from 17.8K to 16.7K.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand moved from 14.9% to 14%, and its estimated monthly branded searches moved from 20K to 16.6K.
How did search popularity change for New Zealand rental car companies in August 2026?
2 changes
In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.
In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Avis’ and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avis
19 branded search terms
- avis
- avis airport
- avis and budget
- avis au
- avis auckland airport
- avis budget rental
- avis car
- avis car rental
- avis co nz
- avis hamilton
- avis hamilton airport
- avis near me
- avis nz
- avis online
- avis preferred
- avis rental
- avis rental airport
- avis rental near me
- avis sa
Hertz
20 branded search terms
- hertz
- hertz airport
- hertz auckland airport
- hertz ca
- hertz car
- hertz car hire
- hertz car rental
- hertz car rental near me
- hertz co nz
- hertz downtown
- hertz international car rental
- hertz lax
- hertz locations
- hertz near me
- hertz new zealand
- hertz nz
- hertz online
- hertz phone
- hertz rental
- hertz reservations
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.