Avis vs Snap Rentals:Which is more popular by branded search in New Zealand?
In August 2026, Snap Rentals had more branded searches than Avis among rental car companies in New Zealand. Snap Rentals was estimated to have 19.7K branded searches compared to Avis’ 16.7K, and held a 16.6% Share of Search versus Avis’ 14.1%.
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Which is more popular in search, Avis or Snap Rentals?
Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snap Rentals, Avis. The figures are in the table below the chart.
View monthly share of search table
| Month | Snap Rentals | Avis | Hertz | Apex Car Rentals | Budget | GO Rentals | Ezi Car Rental | Europcar | Jucy | Enterprise Rent-A-Car | Thrifty | Ace Rental Cars |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.5% | 13.3% | 14.9% | 10.5% | 8.7% | 9% | 10.4% | 6.8% | 6.1% | 1.6% | 2.7% | 1.5% |
| Nov 2025 | 13.6% | 12.5% | 14.3% | 11.7% | 8.5% | 9.1% | 11.7% | 7.5% | 5.7% | 1.7% | 2% | 1.9% |
| Dec 2025 | 16.8% | 11.9% | 14.3% | 10.9% | 7.6% | 9.3% | 10.2% | 7.9% | 5.8% | 1.5% | 2.1% | 1.7% |
| Jan 2026 | 13.9% | 13.1% | 14.5% | 12.3% | 8.8% | 8.5% | 10.2% | 7.9% | 5.7% | 1.4% | 2.2% | 1.5% |
| Feb 2026 | 12.9% | 14.3% | 14.2% | 12.5% | 8.2% | 8.9% | 9.4% | 8.7% | 5.6% | 1.5% | 1.9% | 2% |
| Mar 2026 | 12.3% | 15.9% | 15.8% | 13% | 8.1% | 8.4% | 8.8% | 7% | 5.8% | 1.4% | 1.9% | 1.7% |
| Apr 2026 | 15.6% | 13.3% | 13.4% | 13.5% | 10% | 8.1% | 7.5% | 7.1% | 6.1% | 1.8% | 2.4% | 1.2% |
| May 2026 | 14.1% | 14% | 13.8% | 12.5% | 11.2% | 8.8% | 7.9% | 6.4% | 5.4% | 2.1% | 2.6% | 1.3% |
| Jun 2026 | 12.5% | 15.3% | 14.9% | 12.2% | 9.4% | 9.5% | 8.5% | 6.8% | 5.2% | 1.7% | 2.7% | 1.2% |
| Jul 2026 | 14.9% | 14.9% | 12.9% | 11.1% | 9.2% | 9.7% | 8.2% | 6.6% | 5.4% | 2.7% | 2.6% | 1.6% |
| Aug 2026 | 16.6% | 14.1% | 14% | 10.5% | 10% | 9.4% | 7.9% | 6% | 5.1% | 2.5% | 2.5% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Avis and Snap Rentals comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Avis took it in February 2026, Snap Rentals took it in April 2026, Avis took it in June 2026, Snap Rentals took it in July 2026.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among rental car companies in New Zealand moved from 13.3% to 14.1%, and its estimated monthly branded searches moved from 17.8K to 16.7K.
- Across the 11 months ending August 2026, Snap Rentals’ estimated Share of Search among rental car companies in New Zealand moved from 14.5% to 16.6%, and its estimated monthly branded searches moved from 19.4K to 19.7K.
How did search popularity change for New Zealand rental car companies in August 2026?
2 changes
In August 2026, Snap Rentals gained estimated Share of Search among rental car companies in New Zealand, from 14.9% to 16.6%.
In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Avis’ and Snap Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avis
19 branded search terms
- avis
- avis airport
- avis and budget
- avis au
- avis auckland airport
- avis budget rental
- avis car
- avis car rental
- avis co nz
- avis hamilton
- avis hamilton airport
- avis near me
- avis nz
- avis online
- avis preferred
- avis rental
- avis rental airport
- avis rental near me
- avis sa
Snap Rentals
8 branded search terms
- snap rentals
- snap rentals airport
- snap rentals auckland airport
- snap rentals near me
- snap rentals nz
- snaprentals
- snaprentals co nz
- snaprentals nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.