Brandwave

Budget vs Enterprise Rent-A-Car:Which is more popular by branded search in New Zealand?

In August 2026, Budget had more branded searches than Enterprise Rent-A-Car among rental car companies in New Zealand. Budget was estimated to have 11.8K branded searches compared to Enterprise Rent-A-Car’s 3K, and held a 10% Share of Search versus Enterprise Rent-A-Car’s 2.5%.

Share of Search among rental car companies in New Zealand in August 2026Which is more popular in search, Budget or Enterprise Rent-A-Car?
Budget10%11.8K searches
vs
Enterprise Rent-A-Car2.5%3K searches
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Which is more popular in search, Budget or Enterprise Rent-A-Car?

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Budget and Enterprise Rent-A-Car among rental car companies in New Zealand, by month

Share of Search by month for Budget, Enterprise Rent-A-Car. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

How has the Budget and Enterprise Rent-A-Car comparison changed over the last 12 months?

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.

  2. Estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose 39.2% over 11 measured months, from 2.1K to 3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Budget’s and Enterprise Rent-A-Car’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Budget

7 branded search terms

  • budget auckland airport
  • budget car hire
  • budget car rental
  • budget car rental airport
  • budget car rental near me
  • budget car rental truck
  • budget nz

Enterprise Rent-A-Car

5 branded search terms

  • enterprise car rental
  • enterprise car rental auckland airport
  • enterprise car rental near me
  • enterprise car rental nz
  • enterprise rent a car rental

How the Brand Demand Index is measured

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