Brandwave

Apex Car Rentals vs Budget:Which is more popular by branded search in New Zealand?

In August 2026, Apex Car Rentals had more branded searches than Budget among rental car companies in New Zealand. Apex Car Rentals was estimated to have 12.4K branded searches compared to Budget’s 11.8K, and held a 10.5% Share of Search versus Budget’s 10%.

Share of Search among rental car companies in New Zealand in August 2026Which is more popular in search, Apex Car Rentals or Budget?
Apex Car Rentals10.5%12.4K searches
vs
Budget10%11.8K searches
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Which is more popular in search, Apex Car Rentals or Budget?

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apex Car Rentals and Budget among rental car companies in New Zealand, by month

Share of Search by month for Apex Car Rentals, Budget. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

How has the Apex Car Rentals and Budget comparison changed over the last 12 months?

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.

  2. In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Apex Car Rentals’ and Budget’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apex Car Rentals

9 branded search terms

  • apex car rental
  • apex car rental auckland airport
  • apex car rental near me
  • apex car rental nz
  • apex rentals
  • apex rentals auckland airport
  • apex rentals nz
  • apexcarrentals
  • apexrentals co nz

Budget

7 branded search terms

  • budget auckland airport
  • budget car hire
  • budget car rental
  • budget car rental airport
  • budget car rental near me
  • budget car rental truck
  • budget nz

How the Brand Demand Index is measured

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