Brandwave

Ezi Car Rental vs Hertz:Which is more popular by branded search in New Zealand?

In August 2026, Hertz had more branded searches than Ezi Car Rental among rental car companies in New Zealand. Hertz was estimated to have 16.6K branded searches compared to Ezi Car Rental’s 9.3K, and held a 14% Share of Search versus Ezi Car Rental’s 7.9%.

Share of Search among rental car companies in New Zealand in August 2026Which is more popular in search, Ezi Car Rental or Hertz?
Ezi Car Rental7.9%9.3K searches
vs
Hertz14%16.6K searches
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Which is more popular in search, Ezi Car Rental or Hertz?

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ezi Car Rental and Hertz among rental car companies in New Zealand, by month

Share of Search by month for Hertz, Ezi Car Rental. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

How has the Ezi Car Rental and Hertz comparison changed over the last 12 months?

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.

  2. Estimated monthly branded searches for Ezi Car Rental in New Zealand fell 33% over 11 measured months, from 13.9K to 9.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ezi Car Rental’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ezi Car Rental

7 branded search terms

  • ezi car rental auckland airport
  • ezi car rental near me
  • ezi car rental reviews
  • ezi rentals
  • ezi rentals auckland airport
  • ezi rentals nz
  • ezicarrental co nz

Hertz

20 branded search terms

  • hertz
  • hertz airport
  • hertz auckland airport
  • hertz ca
  • hertz car
  • hertz car hire
  • hertz car rental
  • hertz car rental near me
  • hertz co nz
  • hertz downtown
  • hertz international car rental
  • hertz lax
  • hertz locations
  • hertz near me
  • hertz new zealand
  • hertz nz
  • hertz online
  • hertz phone
  • hertz rental
  • hertz reservations

How the Brand Demand Index is measured

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