Festool vs Milwaukee:Which is more popular?
In September 2026, Festool had more branded searches than Milwaukee among reciprocating saw brands in New Zealand. Festool had about 2,980 branded searches, while Milwaukee had 1,600. Festool made up 10.9% of all reciprocating saw brand searches we track, and Milwaukee accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, Milwaukee appeared in all five answers and Festool in none.
Who do people search for more?
Festool, about 86% more searches than Milwaukee
Who does AI mention more?
Milwaukee, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, the only one of the two named
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Top reciprocating saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Festool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reciprocating saw brands
5 answers
Asked ChatGPT
“Which reciprocating saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reciprocating saw brands in New Zealand?”
Asked ChatGPT
“What's the best reciprocating saw brand in New Zealand for demolition work?”
Searched Google, AI Overview
“sawzall nz”
Searched Google, AI Overview
“cordless reciprocating saw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Festool or Milwaukee more popular in search?
This chart shows how often people search Google for Festool and Milwaukee by name. Each line represents a brand's share of searches for all six reciprocating saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Festool, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 28.5% | 24.8% | 10.1% | 6% | 0.32% |
| Nov 2025 | 24.5% | 32% | 30.1% | 7.2% | 5.9% | 0.19% |
| Dec 2025 | 27.8% | 25.6% | 34.1% | 6.7% | 5.5% | 0.21% |
| Jan 2026 | 30% | 27.6% | 30% | 7.5% | 4.5% | 0.32% |
| Feb 2026 | 30% | 30.1% | 24.6% | 9.1% | 5.9% | 0.23% |
| Mar 2026 | 27.9% | 28.7% | 27.9% | 9.8% | 5.5% | 0.21% |
| Apr 2026 | 30.5% | 30% | 25% | 8.3% | 6% | 0.23% |
| May 2026 | 29.9% | 32.7% | 19.9% | 10% | 7.2% | 0.32% |
| Jun 2026 | 28% | 35.9% | 18.6% | 10.4% | 6.8% | 0.3% |
| Jul 2026 | 29.6% | 33.7% | 19.7% | 11% | 5.8% | 0.22% |
| Aug 2026 | 26.8% | 32% | 21.9% | 9.1% | 9.7% | 0.45% |
| Sep 2026 | 29.7% | 28.9% | 24.2% | 10.9% | 5.9% | 0.33% |
How has the Festool and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Milwaukee took it in August 2026, Festool took it in September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among reciprocating saw brands in New Zealand moved from 10.1% to 10.9%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among reciprocating saw brands in New Zealand moved from 6% to 5.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand reciprocating saw brands in September 2026?
2 changes
In September 2026, Festool overtook Milwaukee to rank 4th among reciprocating saw brands in New Zealand, with 10.9% of the searches.
In September 2026, Milwaukee lost share of searches among reciprocating saw brands in New Zealand, from 9.7% to 5.9%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Festool’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among reciprocating saw brands
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