DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among reciprocating saw brands in New Zealand. Makita had about 8,100 branded searches, while DeWalt had 7,890. Makita made up 29.7% of all reciprocating saw brand searches we track, and DeWalt accounted for 28.9%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, both DeWalt and Makita appeared in all five answers. Makita was mentioned before DeWalt in four out of five answers.
Who do people search for more?
Makita and DeWalt are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Makita, named ahead of DeWalt in 4 of 5 answers
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Top reciprocating saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both DeWalt and Makita showed up in all five answers. Makita was listed before DeWalt in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reciprocating saw brands
5 answers
Asked ChatGPT
“Which reciprocating saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reciprocating saw brands in New Zealand?”
Asked ChatGPT
“What's the best reciprocating saw brand in New Zealand for demolition work?”
Searched Google, AI Overview
“sawzall nz”
Searched Google, AI Overview
“cordless reciprocating saw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all six reciprocating saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 28.5% | 24.8% | 10.1% | 6% | 0.32% |
| Nov 2025 | 24.5% | 32% | 30.1% | 7.2% | 5.9% | 0.19% |
| Dec 2025 | 27.8% | 25.6% | 34.1% | 6.7% | 5.5% | 0.21% |
| Jan 2026 | 30% | 27.6% | 30% | 7.5% | 4.5% | 0.32% |
| Feb 2026 | 30% | 30.1% | 24.6% | 9.1% | 5.9% | 0.23% |
| Mar 2026 | 27.9% | 28.7% | 27.9% | 9.8% | 5.5% | 0.21% |
| Apr 2026 | 30.5% | 30% | 25% | 8.3% | 6% | 0.23% |
| May 2026 | 29.9% | 32.7% | 19.9% | 10% | 7.2% | 0.32% |
| Jun 2026 | 28% | 35.9% | 18.6% | 10.4% | 6.8% | 0.3% |
| Jul 2026 | 29.6% | 33.7% | 19.7% | 11% | 5.8% | 0.22% |
| Aug 2026 | 26.8% | 32% | 21.9% | 9.1% | 9.7% | 0.45% |
| Sep 2026 | 29.7% | 28.9% | 24.2% | 10.9% | 5.9% | 0.33% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: DeWalt took it in November 2025, Makita took it in December 2025, DeWalt took it in February 2026, Makita took it in April 2026, DeWalt took it in May 2026, Makita took it in September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among reciprocating saw brands in New Zealand moved from 28.5% to 28.9%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
- Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands in New Zealand moved from 30.3% to 29.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand reciprocating saw brands in September 2026?
2 changes
In September 2026, Makita overtook DeWalt to become the leader among reciprocating saw brands in New Zealand, with 29.7% of the searches.
In September 2026, DeWalt lost share of searches among reciprocating saw brands in New Zealand, from 32% to 28.9%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among reciprocating saw brands
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