DeWalt vs Festool:Which is more popular?

Name: DeWalt vs Festool: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, DeWalt had more branded searches than Festool among reciprocating saw brands in New Zealand. DeWalt had about 7,890 branded searches, while Festool had 2,980. DeWalt made up 28.9% of all reciprocating saw brand searches we track, and Festool accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, DeWalt appeared in all five answers and Festool in none.

Among reciprocating saw brands in New Zealand in September 2026

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Top reciprocating saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Milwaukee	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ryobi	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bosch	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Festool	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reciprocating saw brands

5 answers

Asked ChatGPT
“Which reciprocating saw brand should I buy in New Zealand?”
1. 1Makita
2. 2Milwaukee
3. 3DeWalt
4. 4Ryobi
Asked ChatGPT
“What are the best reciprocating saw brands in New Zealand?”
1. 1Milwaukee
2. 2Makita
3. 3DeWalt
4. 4Bosch
5. 5Ryobi
Asked ChatGPT
“What's the best reciprocating saw brand in New Zealand for demolition work?”
1. 1Milwaukee
2. 2Makita
3. 3DeWalt
Searched Google, AI Overview
“sawzall nz”
1. 1Ryobi
2. 2Makita
3. 3Milwaukee
4. 4DeWalt
5. 5Bosch
Searched Google, AI Overview
“cordless reciprocating saw”
1. 1Milwaukee
2. 2Bosch
3. 3DeWalt
4. 4Makita

Not named in any answer:

Festool

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Festool more popular in search?

This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all six reciprocating saw brands we track, month by month, from searches in New Zealand.

DeWalt and Festool among reciprocating saw brands in New Zealand, by month

Month	Makita	DeWalt	Ryobi	Festool	Milwaukee	Bosch
Oct 2025	30.3%	28.5%	24.8%	10.1%	6%	0.32%
Nov 2025	24.5%	32%	30.1%	7.2%	5.9%	0.19%
Dec 2025	27.8%	25.6%	34.1%	6.7%	5.5%	0.21%
Jan 2026	30%	27.6%	30%	7.5%	4.5%	0.32%
Feb 2026	30%	30.1%	24.6%	9.1%	5.9%	0.23%
Mar 2026	27.9%	28.7%	27.9%	9.8%	5.5%	0.21%
Apr 2026	30.5%	30%	25%	8.3%	6%	0.23%
May 2026	29.9%	32.7%	19.9%	10%	7.2%	0.32%
Jun 2026	28%	35.9%	18.6%	10.4%	6.8%	0.3%
Jul 2026	29.6%	33.7%	19.7%	11%	5.8%	0.22%
Aug 2026	26.8%	32%	21.9%	9.1%	9.7%	0.45%
Sep 2026	29.7%	28.9%	24.2%	10.9%	5.9%	0.33%

How has the DeWalt and Festool comparison changed over the last 12 months?

3 findings

DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, DeWalt’s share of searches among reciprocating saw brands in New Zealand moved from 28.5% to 28.9%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
Across the 12 months ending September 2026, Festool’s share of searches among reciprocating saw brands in New Zealand moved from 10.1% to 10.9%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand reciprocating saw brands in September 2026?

3 changes

In September 2026, Makita overtook DeWalt to become the leader among reciprocating saw brands in New Zealand, with 29.7% of the searches.
In September 2026, Festool overtook Milwaukee to rank 4th among reciprocating saw brands in New Zealand, with 10.9% of the searches.
In September 2026, DeWalt lost share of searches among reciprocating saw brands in New Zealand, from 32% to 28.9%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.