Bosch vs Festool:Which is more popular?
In September 2026, Festool had more branded searches than Bosch among reciprocating saw brands in New Zealand. Festool had about 2,980 branded searches, while Bosch had 90. Festool made up 10.9% of all reciprocating saw brand searches we track, and Bosch accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, Bosch appeared in three of the five answers and Festool in none.
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Top reciprocating saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Festool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reciprocating saw brands
5 answers
Asked ChatGPT
“Which reciprocating saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reciprocating saw brands in New Zealand?”
Asked ChatGPT
“What's the best reciprocating saw brand in New Zealand for demolition work?”
Searched Google, AI Overview
“sawzall nz”
Searched Google, AI Overview
“cordless reciprocating saw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Festool more popular in search?
This chart shows how often people search Google for Bosch and Festool by name. Each line represents a brand's share of searches for all six reciprocating saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Festool, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 28.5% | 24.8% | 10.1% | 6% | 0.32% |
| Nov 2025 | 24.5% | 32% | 30.1% | 7.2% | 5.9% | 0.19% |
| Dec 2025 | 27.8% | 25.6% | 34.1% | 6.7% | 5.5% | 0.21% |
| Jan 2026 | 30% | 27.6% | 30% | 7.5% | 4.5% | 0.32% |
| Feb 2026 | 30% | 30.1% | 24.6% | 9.1% | 5.9% | 0.23% |
| Mar 2026 | 27.9% | 28.7% | 27.9% | 9.8% | 5.5% | 0.21% |
| Apr 2026 | 30.5% | 30% | 25% | 8.3% | 6% | 0.23% |
| May 2026 | 29.9% | 32.7% | 19.9% | 10% | 7.2% | 0.32% |
| Jun 2026 | 28% | 35.9% | 18.6% | 10.4% | 6.8% | 0.3% |
| Jul 2026 | 29.6% | 33.7% | 19.7% | 11% | 5.8% | 0.22% |
| Aug 2026 | 26.8% | 32% | 21.9% | 9.1% | 9.7% | 0.45% |
| Sep 2026 | 29.7% | 28.9% | 24.2% | 10.9% | 5.9% | 0.33% |
How has the Bosch and Festool comparison changed over the last 12 months?
3 findings
- Festool was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among reciprocating saw brands in New Zealand moved from 0.32% to 0.33%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, Festool’s share of searches among reciprocating saw brands in New Zealand moved from 10.1% to 10.9%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand reciprocating saw brands in September 2026?
2 changes
In September 2026, Festool overtook Milwaukee to rank 4th among reciprocating saw brands in New Zealand, with 10.9% of the searches.
Estimated monthly branded searches for Bosch in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Bosch’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among reciprocating saw brands
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