Brandwave

Milwaukee vs Rothenberger:Which is more popular?

In September 2026, Milwaukee had more branded searches than Rothenberger among PVC cutter brands in New Zealand. Milwaukee had about 2,950 branded searches, while Rothenberger had 70. Milwaukee made up 27.8% of all PVC cutter brand searches we track, and Rothenberger accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about PVC cutter brands, Milwaukee and Rothenberger each appeared in three of the four answers. Rothenberger was mentioned before Milwaukee in every answer.

Among PVC cutter brands in New Zealand in September 2026

Who do people search for more?

Milwaukee, about 42 searches for every 1 for Rothenberger

Milwaukee 3K searchesRothenberger 70 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Milwaukee in 3 of 4Rothenberger in 3 of 4

Who does AI recommend more?

Rothenberger, named ahead of Milwaukee in every answer

Rothenberger first in 3Milwaukee never first

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Top PVC cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Milwaukee was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Rothenberger was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rothenberger was listed before Milwaukee in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Knipex3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RIDGID3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rothenberger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PVC cutter brands

4 answers
  • Asked ChatGPT

    “Which PVC cutter brand should I buy in New Zealand?”

    1. 1RIDGID
    2. 2Rothenberger
    3. 3Knipex
    4. 4Milwaukee
  • Asked ChatGPT

    “What are the best PVC cutter brands in New Zealand?”

    1. 1RIDGID
    2. 2Knipex
    3. 3Rothenberger
    4. 4Milwaukee
  • Asked ChatGPT

    “What's the best PVC cutter brand in New Zealand for pipe cutting?”

    1. 1Rothenberger
    2. 2RIDGID
  • Searched Google, AI Overview

    “pvc pipe cutter”

    1. 1Milwaukee
  • Searched Google, AI Overview

    “best pvc cutter”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Milwaukee or Rothenberger more popular in search?

This chart shows how often people search Google for Milwaukee and Rothenberger by name. Each line represents a brand's share of searches for all five PVC cutter brands we track, month by month, from searches in New Zealand.

Milwaukee and Rothenberger among PVC cutter brands in New Zealand, by month

Share of searches by month for Milwaukee, Rothenberger. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeKnipexRIDGIDRothenberger
Oct 202550.4%26.5%20.1%1.7%1.3%
Nov 202558.4%23.9%15.7%1.4%0.68%
Dec 202552.4%25.8%20.1%1.1%0.49%
Jan 202654.8%23.1%20%1.4%0.65%
Feb 202652.1%25.9%19.5%1.3%1.1%
Mar 202649.1%24.8%23.9%1.5%0.77%
Apr 202649.7%25%23%1.7%0.59%
May 202644.4%27.7%25.8%1.4%0.72%
Jun 202647.3%24.9%26%1.3%0.63%
Jul 202643.8%26.3%27.1%2.1%0.71%
Aug 202642.3%31.8%24.2%1.2%0.59%
Sep 202647.1%27.8%22.5%2%0.66%

How has the Milwaukee and Rothenberger comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand PVC cutter brands in September 2026?

2 changes
  1. In September 2026, Milwaukee lost share of searches among PVC cutter brands in New Zealand, from 31.8% to 27.8%.

  2. Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Rothenberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

Rothenberger

1 branded search term

  • rothenberger

How the Brand Demand Index is measured

Other head-to-heads among PVC cutter brands

Creator with pink hair and a pink jacket

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