DeWalt vs Karcher:Which is more popular?
In September 2026, DeWalt had more branded searches than Karcher among power washer brands in New Zealand. DeWalt had about 4,990 branded searches, while Karcher had 2,900. DeWalt made up 19.7% of all power washer brand searches we track, and Karcher accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about power washer brands, Karcher appeared in all five answers and DeWalt in none.
Who do people search for more?
DeWalt, about 72% more searches than Karcher
Who does AI mention more?
Karcher, mentioned in every answer we collected
Who does AI recommend more?
Karcher, the only one of the two named
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Top power washer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Karcher appeared in all five answers. DeWalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Karcher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power washer brands
5 answers
Asked ChatGPT
“Which power washer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power washer brands in New Zealand?”
Asked ChatGPT
“What's the best power washer brand in New Zealand for home cleaning?”
Searched Google, AI Overview
“best power washer”
Searched Google, AI Overview
“pressure washer for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Karcher more popular in search?
This chart shows how often people search Google for DeWalt and Karcher by name. Each line represents a brand's share of searches for all eight power washer brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Karcher. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Stihl | DeWalt | Karcher | Ozito | Honda Power Equipment | Milwaukee | Greenworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 28.4% | 18.1% | 12.5% | 6.9% | 4.4% | 0.22% | 0.04% |
| Nov 2025 | 32.8% | 26.2% | 19.4% | 11.7% | 6.2% | 3.5% | 0.16% | 0% |
| Dec 2025 | 34.9% | 28% | 14.9% | 12.4% | 6.6% | 3.1% | 0.14% | 0% |
| Jan 2026 | 30.6% | 31.3% | 16.2% | 11.2% | 7.3% | 3.2% | 0.15% | 0.04% |
| Feb 2026 | 26.7% | 33.9% | 18.1% | 10% | 6.7% | 4.4% | 0.17% | 0.04% |
| Mar 2026 | 32.3% | 28.1% | 19.1% | 10.2% | 6.8% | 3.4% | 0.09% | 0% |
| Apr 2026 | 29.2% | 29.3% | 18.6% | 12.9% | 7.1% | 2.8% | 0.13% | 0.04% |
| May 2026 | 24% | 35.6% | 19% | 12.7% | 5.7% | 2.7% | 0.18% | 0.04% |
| Jun 2026 | 25.3% | 29% | 23.2% | 12.7% | 7% | 2.6% | 0.18% | 0.04% |
| Jul 2026 | 25% | 29.6% | 19.4% | 16.2% | 7.2% | 2.5% | 0.18% | 0% |
| Aug 2026 | 29.4% | 27.8% | 21% | 12.2% | 6.7% | 2.7% | 0.21% | 0% |
| Sep 2026 | 33% | 26.1% | 19.7% | 11.5% | 6.3% | 3.2% | 0.2% | 0% |
How has the DeWalt and Karcher comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Karcher in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power washer brands in New Zealand moved from 18.1% to 19.7%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Karcher’s share of searches among power washer brands in New Zealand moved from 12.5% to 11.5%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for New Zealand power washer brands in September 2026?
2 changes

In September 2026, DeWalt lost share of searches among power washer brands in New Zealand, from 21% to 19.7%.

In September 2026, Karcher lost share of searches among power washer brands in New Zealand, from 12.2% to 11.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power washer brands

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