ECHO vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than ECHO among power broom brands in New Zealand. Stihl had about 7,080 branded searches, while ECHO had 140. Stihl made up 48.9% of all power broom brand searches we track, and ECHO accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about power broom brands, Stihl appeared in four of the five answers and ECHO in one. Stihl was mentioned before ECHO in every answer.
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Top power broom brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ECHO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before ECHO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about power broom brands
5 answers
Asked ChatGPT
“Which power broom brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power broom brands in New Zealand?”
Asked ChatGPT
“What's the best power broom brand in New Zealand for driveway cleaning?”
Searched Google, AI Overview
“best power broom”
Searched Google, AI Overview
“electric power broom”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ECHO or Stihl more popular in search?
This chart shows how often people search Google for ECHO and Stihl by name. Each line represents a brand's share of searches for all three power broom brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 59.5% | 39.9% | 0.68% |
| Nov 2025 | 55% | 44.2% | 0.74% |
| Dec 2025 | 50.8% | 48.4% | 0.81% |
| Jan 2026 | 50.5% | 48.8% | 0.75% |
| Feb 2026 | 50.6% | 48.8% | 0.63% |
| Mar 2026 | 54.8% | 44.5% | 0.76% |
| Apr 2026 | 54.2% | 45.2% | 0.64% |
| May 2026 | 49% | 50.2% | 0.82% |
| Jun 2026 | 49.4% | 49.8% | 0.84% |
| Jul 2026 | 48.7% | 50.6% | 0.71% |
| Aug 2026 | 48.1% | 51.1% | 0.85% |
| Sep 2026 | 50.1% | 48.9% | 0.97% |
How has the ECHO and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of ECHO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among power broom brands in New Zealand moved from 0.68% to 0.97%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Stihl’s share of searches among power broom brands in New Zealand moved from 39.9% to 48.9%, and its estimated monthly branded searches moved from 7K to 7.1K.
How did search popularity change for New Zealand power broom brands in September 2026?
3 changes
In September 2026, Husqvarna overtook Stihl to become the leader among power broom brands in New Zealand, with 50.1% of the searches.
In September 2026, Stihl lost share of searches among power broom brands in New Zealand, from 51.1% to 48.9%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ECHO’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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