KX Pilates vs Studio Pilates International:Which is more popular?
In September 2026, KX Pilates had more branded searches than Studio Pilates International among pilates studio chains in New Zealand. KX Pilates had about 390 branded searches, while Studio Pilates International had 170. KX Pilates made up 6.3% of all pilates studio chain searches we track, and Studio Pilates International accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, Studio Pilates International appeared in all three answers and KX Pilates in two. Studio Pilates International was mentioned before KX Pilates in every answer.
Who do people search for more?
KX Pilates, about 2 searches for every 1 for Studio Pilates International
Who does AI mention more?
Studio Pilates International, mentioned in every answer we collected
Who does AI recommend more?
Studio Pilates International, named ahead of KX Pilates in every answer
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Top pilates studio chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Studio Pilates International appeared in all three answers. KX Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Studio Pilates International was listed before KX Pilates in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers- Studio Pilates International3 of 3Named in 3 of 3 ChatGPT answers
STRONG Pilates2 of 3Named in 2 of 3 ChatGPT answers- KX Pilates2 of 3Named in 2 of 3 ChatGPT answers
Body in Motion0 of 3Named in 0 of 3 ChatGPT answers
SO Fitness0 of 3Named in 0 of 3 ChatGPT answers
Aligne Studio0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pilates studio chains
3 answers
Asked ChatGPT
“Which pilates studio chain should I join in New Zealand?”
Asked ChatGPT
“What are the best pilates studio chains in New Zealand?”
Asked ChatGPT
“What's the best pilates studio chain in New Zealand for core strength?”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reformer pilates nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KX Pilates or Studio Pilates International more popular in search?
This chart shows how often people search Google for KX Pilates and Studio Pilates International by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.
Share of searches by month for KX Pilates, Studio Pilates International. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Body in Motion | SO Fitness | STRONG Pilates | Aligne Studio | KX Pilates | Studio Pilates International |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 21.5% | 19.7% | 24.3% | 0.76% | 7.3% | 3.2% |
| Nov 2025 | 25.5% | 23.5% | 20.1% | 20.1% | 0.77% | 6% | 4% |
| Dec 2025 | 31.5% | 21.7% | 18.6% | 18.6% | 0.56% | 5.9% | 3.2% |
| Jan 2026 | 24.4% | 19.8% | 22% | 22% | 0.69% | 6.6% | 4.4% |
| Feb 2026 | 24% | 18.3% | 25.6% | 20.8% | 0.8% | 6.3% | 4.2% |
| Mar 2026 | 25.1% | 24.7% | 21.9% | 17.8% | 2.3% | 5.3% | 2.9% |
| Apr 2026 | 27.2% | 20.1% | 17.2% | 17.2% | 7.8% | 7.8% | 2.8% |
| May 2026 | 25.6% | 19.3% | 16.6% | 12.8% | 11.2% | 11.2% | 3.3% |
| Jun 2026 | 23.3% | 24.8% | 17.8% | 13.7% | 9.9% | 8.1% | 2.3% |
| Jul 2026 | 26.8% | 21.5% | 19% | 14.6% | 8.6% | 7% | 2.5% |
| Aug 2026 | 24% | 22.3% | 14.6% | 19% | 10.5% | 7% | 2.5% |
| Sep 2026 | 27% | 24.2% | 14.1% | 14.1% | 11.6% | 6.3% | 2.7% |
How has the KX Pilates and Studio Pilates International comparison changed over the last 12 months?
3 findings
- KX Pilates was ahead of Studio Pilates International in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among pilates studio chains in New Zealand moved from 7.3% to 6.3%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Studio Pilates International’s share of searches among pilates studio chains in New Zealand moved from 3.2% to 2.7%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand pilates studio chains in September 2026?
2 changes
In September 2026, KX Pilates lost share of searches among pilates studio chains in New Zealand, from 7% to 6.3%.
Estimated monthly branded searches for Studio Pilates International in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KX Pilates’ and Studio Pilates International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KX Pilates
1 branded search term
- kxpilates
Studio Pilates International
1 branded search term
- studio pilates international
Other head-to-heads among pilates studio chains
- Reform Fitness vs Body in Motion: compare popularity
- Reform Fitness vs SO Fitness: compare popularity
- Reform Fitness vs STRONG Pilates: compare popularity
- Reform Fitness vs Aligne Studio: compare popularity
- Body in Motion vs SO Fitness: compare popularity
- Body in Motion vs STRONG Pilates: compare popularity
Put your own brand in this comparison
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