Aligne Studio vs KX Pilates:Which is more popular?
In September 2026, Aligne Studio had more branded searches than KX Pilates among pilates studio chains in New Zealand. Aligne Studio had about 720 branded searches, while KX Pilates had 390. Aligne Studio made up 11.6% of all pilates studio chain searches we track, and KX Pilates accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, KX Pilates appeared in two of the three answers and Aligne Studio in none.
Who do people search for more?
Aligne Studio, about 85% more searches than KX Pilates
Who does AI mention more?
KX Pilates, mentioned in 2 of 3 answers, Aligne Studio in 0
Who does AI recommend more?
KX Pilates, the only one of the two named
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Top pilates studio chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, KX Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Aligne Studio did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers
Studio Pilates International3 of 3Named in 3 of 3 ChatGPT answers
STRONG Pilates2 of 3Named in 2 of 3 ChatGPT answers- KX Pilates2 of 3Named in 2 of 3 ChatGPT answers
Body in Motion0 of 3Named in 0 of 3 ChatGPT answers
SO Fitness0 of 3Named in 0 of 3 ChatGPT answers- Aligne Studio0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pilates studio chains
3 answers
Asked ChatGPT
“Which pilates studio chain should I join in New Zealand?”
Asked ChatGPT
“What are the best pilates studio chains in New Zealand?”
Asked ChatGPT
“What's the best pilates studio chain in New Zealand for core strength?”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reformer pilates nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aligne Studio or KX Pilates more popular in search?
This chart shows how often people search Google for Aligne Studio and KX Pilates by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.
Share of searches by month for Aligne Studio, KX Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Body in Motion | SO Fitness | STRONG Pilates | Aligne Studio | KX Pilates | Studio Pilates International |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 21.5% | 19.7% | 24.3% | 0.76% | 7.3% | 3.2% |
| Nov 2025 | 25.5% | 23.5% | 20.1% | 20.1% | 0.77% | 6% | 4% |
| Dec 2025 | 31.5% | 21.7% | 18.6% | 18.6% | 0.56% | 5.9% | 3.2% |
| Jan 2026 | 24.4% | 19.8% | 22% | 22% | 0.69% | 6.6% | 4.4% |
| Feb 2026 | 24% | 18.3% | 25.6% | 20.8% | 0.8% | 6.3% | 4.2% |
| Mar 2026 | 25.1% | 24.7% | 21.9% | 17.8% | 2.3% | 5.3% | 2.9% |
| Apr 2026 | 27.2% | 20.1% | 17.2% | 17.2% | 7.8% | 7.8% | 2.8% |
| May 2026 | 25.6% | 19.3% | 16.6% | 12.8% | 11.2% | 11.2% | 3.3% |
| Jun 2026 | 23.3% | 24.8% | 17.8% | 13.7% | 9.9% | 8.1% | 2.3% |
| Jul 2026 | 26.8% | 21.5% | 19% | 14.6% | 8.6% | 7% | 2.5% |
| Aug 2026 | 24% | 22.3% | 14.6% | 19% | 10.5% | 7% | 2.5% |
| Sep 2026 | 27% | 24.2% | 14.1% | 14.1% | 11.6% | 6.3% | 2.7% |
How has the Aligne Studio and KX Pilates comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Aligne Studio took it in June 2026.
- Across the 12 months ending September 2026, Aligne Studio’s share of searches among pilates studio chains in New Zealand moved from 0.76% to 11.6%, and its estimated monthly branded searches moved from 50 to 720.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among pilates studio chains in New Zealand moved from 7.3% to 6.3%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand pilates studio chains in September 2026?
2 changes
In September 2026, Aligne Studio gained share of searches among pilates studio chains in New Zealand, from 10.5% to 11.6%.
In September 2026, KX Pilates lost share of searches among pilates studio chains in New Zealand, from 7% to 6.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aligne Studio’s and KX Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aligne Studio
1 branded search term
- aligne studio
KX Pilates
1 branded search term
- kxpilates
Other head-to-heads among pilates studio chains
- Reform Fitness vs Body in Motion: compare popularity
- Reform Fitness vs SO Fitness: compare popularity
- Reform Fitness vs STRONG Pilates: compare popularity
- Reform Fitness vs Aligne Studio: compare popularity
- Body in Motion vs SO Fitness: compare popularity
- Body in Motion vs STRONG Pilates: compare popularity
Put your own brand in this comparison
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