Brandwave

Clue vs Natural Cycles:Which is more popular?

In September 2026, Clue had more branded searches than Natural Cycles among period tracking apps in New Zealand. Clue had about 230 branded searches, while Natural Cycles had 140. Clue made up 31.9% of all period tracking app searches we track, and Natural Cycles accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about period tracking apps, Clue appeared in all five answers and Natural Cycles in one. Clue was mentioned before Natural Cycles in every answer.

Among period tracking apps in New Zealand in September 2026

Who do people search for more?

Clue, about 64% more searches than Natural Cycles

Clue 230 searchesNatural Cycles 140 searches

Who does AI mention more?

Clue, mentioned in every answer we collected

Clue in 5 of 5Natural Cycles in 1 of 5

Who does AI recommend more?

Clue, named ahead of Natural Cycles in every answer

Clue first in 5Natural Cycles never first

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Top period tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clue appeared in all five answers. Natural Cycles was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Clue was listed before Natural Cycles in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clue1st
  2. Euki2nd
  3. Flo3rd
  4. Apple Health Cycle Tracking4th
  5. Natural Cycles5th
  6. Stardust–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Euki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Health Cycle Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natural Cycles1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stardust0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Clue or Natural Cycles more popular in search?

This chart shows how often people search Google for Clue and Natural Cycles by name. Each line represents a brand's share of searches for all six period tracking apps we track, month by month, from searches in New Zealand.

Clue and Natural Cycles among period tracking apps in New Zealand, by month

Share of searches by month for Clue, Natural Cycles. The figures are in the table below the chart.

View monthly share of searches table
MonthClueFloNatural CyclesStardustEukiApple Health Cycle Tracking
Oct 202515.3%40.7%18.6%23.7%1.7%0%
Nov 202517%37.7%20.8%20.8%1.9%1.9%
Dec 202518.5%38.9%25.9%13%1.9%1.9%
Jan 202617.3%41.3%22.7%17.3%1.3%0%
Feb 202618.5%40%23.1%16.9%1.5%0%
Mar 202620.3%40.5%23%13.5%1.4%1.4%
Apr 202622.1%36.8%22.1%16.2%1.5%1.5%
May 202619.8%51%14.6%12.5%1%1%
Jun 202619.7%58.2%9.8%10.7%0.82%0.82%
Jul 202630.3%45.4%11.8%10.1%1.7%0.84%
Aug 202634.1%34.1%12.1%16.5%2.2%1.1%
Sep 202631.9%31.9%19.4%11.1%4.2%1.4%

How has the Clue and Natural Cycles comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Clue took it in May 2026.
  • Across the 12 months ending September 2026, Clue’s share of searches among period tracking apps in New Zealand moved from 15.3% to 31.9%, and its estimated monthly branded searches moved from 90 to 230.
  • Across the 12 months ending September 2026, Natural Cycles’ share of searches among period tracking apps in New Zealand moved from 18.6% to 19.4%, and its estimated monthly branded searches moved from 110 to 140.

How did search popularity change for New Zealand period tracking apps in September 2026?

2 changes

  1. In September 2026, Natural Cycles overtook Stardust to rank 3rd among period tracking apps in New Zealand, with 19.4% of the searches.

  2. In September 2026, Clue lost share of searches among period tracking apps in New Zealand, from 34.1% to 31.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Clue’s and Natural Cycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clue

4 branded search terms

  • clue app
  • clue cycle
  • clue ovulation
  • clue period tracker

Natural Cycles

3 branded search terms

  • natural cycles
  • natural cycles ovulation
  • naturalcycles

How the Brand Demand Index is measured

Other head-to-heads among period tracking apps

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