Brandwave

Period tracking apps in New Zealand:Which brands are most popular in search?

In August 2026, Clue was the most searched among period tracking apps in New Zealand, with an estimated 790 branded searches and 55.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Clue55.2%
  2. Flo25.2%
  3. Stardust10.5%
  4. Natural Cycles9.1%

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Share of SearchLeaderboard

Compare the period and fertility tracking apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among period tracking apps in New Zealand, by month

Share of Search by month for Clue, Flo, Stardust, Natural Cycles. The figures are in the table below the chart.

View monthly share of search table
MonthClueFloStardustNatural Cycles
Oct 202516.4%41%23%19.7%
Nov 202521.7%40%18.3%20%
Dec 202522.8%38.6%12.3%26.3%
Jan 202623.8%39.3%15.5%21.4%
Feb 202634.7%36.8%11.6%16.8%
Mar 202638%36.1%9.3%16.7%
Apr 202641%32%11%16%
May 202637.2%44.9%7.7%10.3%
Jun 202636.7%49.5%6.6%7.1%
Jul 202649.7%35.6%6.3%8.4%
Aug 202655.2%25.2%10.5%9.1%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Clue

    55.2%

    held 1st · 790 estimated branded searches · -16.8% vs prior month · +5.5 points

  2. 2.Flo

    25.2%

    held 2nd · 360 estimated branded searches · -47.1% vs prior month · -10.4 points

  3. 3.Stardust

    10.5%

    moved from 4th to 3rd · 150 estimated branded searches · +25% vs prior month · +4.2 points

  4. 4.Natural Cycles

    9.1%

    moved from 3rd to 4th · 130 estimated branded searches · -18.8% vs prior month · +0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among period tracking apps in New Zealand?

In August 2026, Clue was the most searched among period tracking apps in New Zealand, with an estimated 790 branded searches and 55.2% estimated Share of Search within this set. Flo is in 2nd place, 30.1 percentage points behind at 25.2% Share of Search.

New Zealand period tracking apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clue16.4% → 55.2%55.2%Aug 202616.4%Oct 20254th → 1st
Flo41% → 25.2%49.5%Jun 202625.2%Aug 20261st → 2nd
Stardust23% → 10.5%23%Oct 20256.3%Jul 20262nd → 3rd
Natural Cycles19.7% → 9.1%26.3%Dec 20257.1%Jun 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Clue’s estimated Share of Search among period tracking apps in New Zealand increased from 16.4% to 55.2%.
  • Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand decreased from 41% to 25.2%.
  • Across the 11 months ending August 2026, Stardust’s estimated Share of Search among period tracking apps in New Zealand decreased from 23% to 10.5%.
  • Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand decreased from 19.7% to 9.1%.
  • Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand peaked at 49.5% in June 2026 and was lowest at 25.2% in August 2026.
  • Across the 11 months ending August 2026, Stardust’s estimated Share of Search among period tracking apps in New Zealand peaked at 23% in October 2025 and was lowest at 6.3% in July 2026.
  • Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand peaked at 26.3% in December 2025 and was lowest at 7.1% in June 2026.
  • Across the 11 months ending August 2026, Clue rose from 4th to 1st among period tracking apps in New Zealand.
  • Across the 11 months ending August 2026, Flo fell from 1st to 2nd among period tracking apps in New Zealand.
  • Across the 11 months ending August 2026, Stardust fell from 2nd to 3rd among period tracking apps in New Zealand.
  • Across the 11 months ending August 2026, Natural Cycles fell from 3rd to 4th among period tracking apps in New Zealand.

How did search popularity change for New Zealand period tracking apps in August 2026?

  1. In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.

  2. In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%.

  3. In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%.

  4. In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

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