Flo vs Natural Cycles:Which is more popular by branded search in New Zealand?
In August 2026, Flo had more branded searches than Natural Cycles among period tracking apps in New Zealand. Flo was estimated to have 360 branded searches compared to Natural Cycles’ 130, and held a 25.2% Share of Search versus Natural Cycles’ 9.1%.
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Which is more popular in search, Flo or Natural Cycles?
Compare the period and fertility tracking apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flo, Natural Cycles. The figures are in the table below the chart.
View monthly share of search table
| Month | Clue | Flo | Stardust | Natural Cycles |
|---|---|---|---|---|
| Oct 2025 | 16.4% | 41% | 23% | 19.7% |
| Nov 2025 | 21.7% | 40% | 18.3% | 20% |
| Dec 2025 | 22.8% | 38.6% | 12.3% | 26.3% |
| Jan 2026 | 23.8% | 39.3% | 15.5% | 21.4% |
| Feb 2026 | 34.7% | 36.8% | 11.6% | 16.8% |
| Mar 2026 | 38% | 36.1% | 9.3% | 16.7% |
| Apr 2026 | 41% | 32% | 11% | 16% |
| May 2026 | 37.2% | 44.9% | 7.7% | 10.3% |
| Jun 2026 | 36.7% | 49.5% | 6.6% | 7.1% |
| Jul 2026 | 49.7% | 35.6% | 6.3% | 8.4% |
| Aug 2026 | 55.2% | 25.2% | 10.5% | 9.1% |
| Sep 2026 | — | — | — | — |
How has the Flo and Natural Cycles comparison changed over the last 12 months?
3 findings
- Flo was ahead of Natural Cycles in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand moved from 41% to 25.2%, and its estimated monthly branded searches moved from 250 to 360.
- Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand moved from 19.7% to 9.1%, and its estimated monthly branded searches moved from 120 to 130.
How did search popularity change for New Zealand period tracking apps in August 2026?
3 changes
In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.
In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%.
In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Flo’s and Natural Cycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flo
5 branded search terms
- flo app
- flo app period tracker
- flo cycle
- flo ovulation
- flo period tracker
Natural Cycles
5 branded search terms
- natural cycles
- natural cycles nz
- natural cycles ovulation
- natural cycles period tracker
- naturalcycles
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.