Brandwave

How popular isNatural Cycles in search?

In August 2026, there were an estimated 130 branded searches for Natural Cycles in New Zealand which is up 8.3% over the last 11 months. Natural Cycles holds 9.1% estimated Share of Search among New Zealand period tracking apps and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Clue55.2%
  2. Flo25.2%
  3. Stardust10.5%
  4. Natural Cycles9.1%
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Which period tracking apps compete with Natural Cycles?

Natural Cycles against period tracking apps in New Zealand, by month

Share of Search by month for Clue, Flo, Stardust, Natural Cycles. The figures are in the table below the chart.

View monthly share of search table
MonthClueFloStardustNatural Cycles
Oct 202516.4%41%23%19.7%
Nov 202521.7%40%18.3%20%
Dec 202522.8%38.6%12.3%26.3%
Jan 202623.8%39.3%15.5%21.4%
Feb 202634.7%36.8%11.6%16.8%
Mar 202638%36.1%9.3%16.7%
Apr 202641%32%11%16%
May 202637.2%44.9%7.7%10.3%
Jun 202636.7%49.5%6.6%7.1%
Jul 202649.7%35.6%6.3%8.4%
Aug 202655.2%25.2%10.5%9.1%
Sep 2026————

  1. 1.Clue

    55.2%

    held 1st · 790 estimated branded searches · -16.8% vs prior month · +5.5 points

  2. 2.Flo

    25.2%

    held 2nd · 360 estimated branded searches · -47.1% vs prior month · -10.4 points

  3. 3.Stardust

    10.5%

    moved from 4th to 3rd · 150 estimated branded searches · +25% vs prior month · +4.2 points

  4. 4.Natural Cycles

    9.1%

    moved from 3rd to 4th · 130 estimated branded searches · -18.8% vs prior month · +0.7 points

Compare search popularity between Natural Cycles and its closest rivals

How has branded search demand for Natural Cycles changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Natural Cycles in New Zealand rose from 120 to 130.
  • Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand decreased from 19.7% to 9.1%.
  • Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand peaked at 26.3% in December 2025 and was lowest at 7.1% in June 2026.
  • Across the 11 months ending August 2026, Natural Cycles fell from 3rd to 4th among period tracking apps in New Zealand.

How did search popularity change for New Zealand period tracking apps in August 2026?

  1. In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.

  2. In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%.

  3. In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%.

  4. In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

How is Natural Cycles measured?

Brandwave collects information about searches that people make online using Natural Cycles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • natural cycles
  • natural cycles nz
  • natural cycles ovulation
  • natural cycles period tracker
  • naturalcycles

Do you work for Natural Cycles? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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